Category: Blog

Build the Perfect Pre-Workout Using goBHB — With and Without Stimulants

By Marc Lobliner, IFBB Pro

Your pre-workout determines your performance.

It’s that simple. What you take before you train has a direct impact on how intensely you can push, how long you can last, and how quickly you recover. Over the past 20 years, I’ve tested nearly every pre-workout ingredient on the planet — from caffeine and citrulline to nootropics and adaptogens. But one ingredient that has consistently stood out — and remains criminally underused — is goBHB, a bioavailable exogenous ketone.

goBHB isn’t just another energy ingredient. It’s a fuel source. A mental clarity enhancer. A performance optimizer. And for a significant portion of the training population — particularly the 30%+ of people who hit the gym after 5 p.m. — it’s the perfect solution for maximizing workouts without compromising sleep or recovery.

This article is going to break down how goBHB works, why it belongs in your pre-workout, and how to build two elite-level pre-workout stacks using it — one with stimulants and one without.

What is goBHB?

goBHB stands for beta-hydroxybutyrate, a naturally occurring ketone body that your liver produces during periods of fasting or carbohydrate restriction. It’s one of your body’s most efficient fuel sources — delivering more ATP per molecule than glucose — and it’s especially valuable when blood sugar is low or steady.

goBHB is used in supplements as a ketone salt — bonded with minerals like sodium, calcium, or magnesium — to increase its bioavailability and absorption. Once ingested, it quickly elevates ketone levels in the blood, providing your brain and muscles with clean, direct energy.

Unlike caffeine, which stimulates the central nervous system to create a sense of energy, goBHB actually fuels your cells. That means no jittery feeling, no crash, and no adrenal fatigue. Just stable, powerful energy that lasts.

Why goBHB Belongs in Your Pre-Workout

Most people think of pre-workout formulas in terms of three categories: stimulants for energy, pump agents for blood flow, and nootropics for focus. But what they’re missing is the fuel source. It’s like building a high-performance car with the best engine, tires, and electronics — but skipping the fuel.

goBHB fills that gap. It’s a clean-burning fuel that works synergistically with other ingredients to enhance performance across the board.

Here’s what makes goBHB a cornerstone pre-workout ingredient:

1. Clean Cellular Energy

goBHB bypasses the traditional glycolysis pathway (which breaks down glucose) and enters the mitochondria directly, where it produces ATP — your cells’ energy currency — more efficiently than carbs. This results in more sustained energy and less metabolic waste.

2. Mental Clarity and Focus

goBHB has been shown to increase levels of GABA, a neurotransmitter that promotes calm, focus, and mental sharpness. This is especially beneficial for late-day workouts when mental fatigue sets in.

3. Appetite Control

If you train fasted or during a cut, goBHB can help curb hunger and stabilize blood sugar, allowing you to train harder without distraction or cravings.

4. No Crash, No Jitters

Because it’s not a stimulant, goBHB doesn’t spike your heart rate or cause a post-workout crash. This makes it ideal for late-night lifters or anyone trying to avoid caffeine-related side effects.

The Late-Day Training Dilemma

Over 30 percent of people train after 5 p.m. That’s a huge portion of the fitness world — from busy professionals to parents to students — who have to work around their daily schedules.

The problem? Most pre-workouts on the market are stimulant-loaded. They’re packed with caffeine, yohimbine, and other hard-hitting ingredients that may boost performance temporarily but wreck your sleep hours later. And let’s be honest — poor sleep undermines everything you do in the gym.

goBHB is the solution. It gives you the energy, clarity, and performance you need — without interfering with your ability to wind down post-workout.

In fact, the elevated ketone levels from goBHB can actually support better sleep by promoting GABA activity in the brain, reducing cortisol levels, and stabilizing blood glucose — all factors associated with improved sleep onset and depth.

So, you train hard. You perform. And then you rest. That’s how you recover and grow.

The Stimulant-Based goBHB Pre-Workout Formula

For those who train earlier in the day, are less sensitive to caffeine, or want maximum drive and alertness — this version stacks goBHB with classic performance-enhancing ingredients.

Ingredients per serving:

goBHB – 6g
L-Citrulline – 6 to 8g
Beta-Alanine – 3.2g
Caffeine Anhydrous – 250 to 300mg
Alpha-GPC – 300mg
Theobromine – 100mg
Himalayan Sea Salt – 500mg
Taurine – 1g
Tyrosine – 1g

How It Works:

goBHB provides clean fuel, sparing muscle glycogen and keeping energy steady.
Caffeine and Theobromine stimulate the central nervous system, increasing motivation, focus, and pain threshold.
Alpha-GPC and Tyrosine enhance cognitive function, making you more alert and focused under load.
L-Citrulline and Beta-Alanine improve blood flow and endurance.
Electrolytes and Taurine support hydration and muscle contractions.

Together, this stack hits all three performance pillars: fuel, focus, and force. You’ll feel energized, dialed-in, and strong from your first warm-up set to your last working rep.

The Non-Stimulant goBHB Pre-Workout Formula

This version is built for those training in the evening, during a deload, or while cycling off stimulants. It offers all the performance without the nervous system load.

Ingredients per serving:

goBHB – 8g
L-Citrulline – 8g
Betaine Anhydrous – 2.5g
Taurine – 2g
Nitrates (NO3-T) or Nitrosigine – 1.5g
Electrolyte blend – sodium, magnesium, potassium
Tyrosine – 1.5g
Acetyl-L-Carnitine (ALCAR) – 1g

How It Works:

goBHB provides rapid, sustained energy without stimulation.
L-Citrulline and Nitrates promote nitric oxide production, giving you powerful pumps and enhanced blood flow.
Betaine and Taurine increase strength and hydration.
Tyrosine and ALCAR sharpen focus and prevent mental fatigue.
Electrolytes keep your muscles firing optimally and prevent cramping.

This formula is ideal for fasted cardio, high-rep bodybuilding sessions, or any training block where sleep and recovery are a priority.

When to Use Which Version

Morning or mid-day sessions? Use the stimulant-based version. It’ll energize you, mentally and physically, and help drive performance without affecting your sleep later.

After-work or late-night lifts? Use the stimulant-free version with a higher dose of goBHB. You’ll still get the fuel, focus, and performance — but you’ll actually be able to relax when you’re done.

Fasted cardio or cutting phase? Either version works, but goBHB is especially helpful at suppressing appetite and preserving muscle while enhancing energy.

goBHB: The Missing Link in Performance Nutrition

Too many lifters are still relying on overhyped stimulant blends, mistaking artificial buzz for real performance. But peak training isn’t about how “hyped” you feel — it’s about how hard you can push, how long you can sustain it, and how quickly you bounce back.

goBHB fills the gap most pre-workouts ignore — true fuel. It’s a real energy substrate, not a trick. It fuels your cells, not just your senses. And it works for nearly every kind of athlete, in every kind of training environment.

The best part? It doesn’t compromise your recovery. In fact, by avoiding nervous system overload and improving neurotransmitter balance, it supports better rest and more efficient recovery — which leads to more consistent gains over time.

Final Thoughts

Building the perfect pre-workout isn’t about hype — it’s about execution. What you put in your body before you train has to work with your goals, not against them. And whether you’re chasing hypertrophy, strength, fat loss, or endurance, the foundation is always the same: consistent energy, sharp focus, and strong output.

goBHB delivers all of it.

Whether you’re stacking it with stimulants for a mid-morning lift or using it solo in a stim-free evening session, this ingredient gives you exactly what you need: fuel for your body, clarity for your mind, and support for your recovery.

It’s time to stop guessing and start building your pre-workout the right way.

goBHB®: The Future of Clean Energy – Why It Might Replace Caffeine in Your Next Drink

By: Marc Lobliner, IFBB Pro

Let me be blunt: caffeine is a gift — but it’s also a crutch. We live in a society where energy drinks are being chugged like water, yet burnout, anxiety, and energy crashes are worse than ever. The irony is hard to miss.

As someone who’s lived and breathed the supplement industry for decades, I’ve seen every energy ingredient come and go. Jitter bombs. Pixie-dusted herbs. Mega-stim cocktails that jack you up and leave you shattered. But every once in a while, something comes along that actually changes the game.

And right now, goBHB® is that something.

What Is goBHB®?

goBHB stands for Beta-Hydroxybutyrate, a type of ketone body that your body naturally produces during periods of low carbohydrate intake, fasting, or intense endurance training. But you don’t need to be on a keto diet to benefit from it.

goBHB is a bio-identical, exogenous ketone salt. That means your body sees it as energy — clean energy — and uses it immediately. Unlike caffeine, which stimulates your nervous system, goBHB literally fuels your cells. It’s actual energy, not borrowed energy.

Why goBHB Works — Even If You’re Not Keto

One of the biggest misconceptions is that goBHB is only useful if you’re on a ketogenic diet.

Wrong.

goBHB offers benefits for anyone — and here’s why:

Dual-fuel advantage: Your body can use both glucose and ketones for energy. Adding goBHB into the mix allows your brain and muscles to run cleaner and longer, without the insulin spikes and crashes associated with sugar or caffeine.
Mitochondrial efficiency: BHB is used by the mitochondria (your cellular engines) more efficiently than glucose, creating more ATP per molecule. Translation: more real energy, less waste, zero jitters.
Cognitive boost: The brain loves ketones. In fact, research shows BHB may improve focus, clarity, and memory — without overstimulating the central nervous system like caffeine does.
No tolerance buildup: Caffeine tolerance builds fast. goBHB? Not so much. You can use it daily without needing to up the dose just to feel “normal.”

Why goBHB Is Perfect for Energy Drinks

The current energy drink market is dominated by caffeine, taurine, and sugar (or sugar alcohols that tear up your gut). But the consumer is getting smarter. People want functional, clean, and sustainable energy.

Here’s how goBHB fits the bill:

Stable energy release: No roller-coaster crash, no heart palpitations.
Great flavoring potential: Modern flavor systems hide the saltiness.
Synergistic with small caffeine doses: Want a mild stim? Pair 50mg caffeine with 6g goBHB — perfect energy curve.
Nootropic effect: Feeds your brain for sharper focus and productivity.
Craving control: Reduces hunger and sweet cravings, making it perfect for dieters.

Imagine sipping an energy drink that doesn’t make you sweat, doesn’t wreck your sleep, and actually helps you think clearly.

Rev7 Energy: Proof That goBHB Works

Don’t just take my word for it — look at Rev7 Energy.

Built around goBHB as the star ingredient, Rev7 delivers energy without compromise. Consumers report clean, jitter-free fuel, sharper focus, and zero crash. It’s become the go-to for those sick of being overstimulated and underproductive.

In fact, Rev7 is gaining rapid traction in both retail and online spaces. Athletes, entrepreneurs, parents, students — the feedback is consistent: it works, and it feels good.

That’s the real-world proof we’ve been waiting for.

Real-World Use Cases

Here’s where goBHB truly shines:

Early morning focus without nervous energy
Afternoon crashes: Replace that second coffee with BHB and skip the slump
Fasted training: goBHB preserves muscle, fuels endurance, and enhances recovery
Students and professionals: Laser focus for hours without burnout
Entrepreneurs and parents (aka Superdads): Clean energy to power through chaotic days

As someone who trains, runs companies, raises three amazing kids, and lives by performance — I don’t have time to crash. That’s why I now reach for goBHB first.

Is goBHB Safe? What Does the Research Say?

In short: Yes, and it’s clinically validated.

Studies on BHB salts show:

Improved cognitive performance and mental clarity
Enhanced endurance capacity in trained athletes
Lower inflammatory markers such as IL-6 and TNF-alpha
Reduced perceived exertion during workouts
Improved insulin sensitivity and glycemic control

And unlike caffeine, goBHB doesn’t stimulate cortisol. It may actually help lower stress responses over time.

The Final Word

Look, I’m not anti-caffeine. I love a great pre-workout. I love a strong cup of coffee. But if you’re chasing sustainable energy, enhanced brain function, and smoother performance across the board, goBHB is the future.

It’s not just “keto fuel.” It’s human fuel.

If you’re a brand formulating the next-gen energy drink or a consumer looking to get off the caffeine rollercoaster, it’s time to look at what real cellular energy looks like.

And that, my friends, is goBHB.

goBHB® and BDNF: Fuel Your Brain Like It Deserves

By: Marc Lobliner, IFBB Pro

Let’s talk about something most people overlook when it comes to energy, focus, and long-term performance: your brain. Not just how sharp it feels today, but how well it holds up over time. That’s where goBHB® comes in—and specifically, what it does to a molecule called BDNF.

This isn’t just another ingredient. This is real, clinical, bioavailable brain fuel—and it’s changing the game.

What the heck is BDNF—and why should you care?

BDNF stands for brain-derived neurotrophic factor. Think of it like Miracle-Gro for your brain. It helps grow new neurons, strengthens the ones you already have, and keeps your brain plastic—which means adaptable, sharp, and hard to break down.

Low BDNF levels? You’re looking at a higher risk of depression, anxiety, Alzheimer’s, poor memory, and honestly, just not feeling like yourself.

If you’re serious about your mental health, your focus, and long-term resilience, BDNF isn’t optional. It’s mandatory.

How goBHB® fires up BDNF naturally

Here’s where it gets real. goBHB® doesn’t just give you energy—it tells your body to be better. It gets into your bloodstream fast, crosses into the brain, and starts turning the right genes on. One of those genes? BDNF.

The magic happens through something called HDAC inhibition. That’s a fancy way of saying goBHB® unlocks your DNA to express the stuff that protects your brain—like antioxidant enzymes, mitochondrial repair pathways, and yes, BDNF.

It also increases PGC-1α, a coactivator that ramps up mitochondrial biogenesis. That’s more energy where it matters—inside your brain cells.

And we’re not just talking theory. This is backed by animal studies, human ketone research, and emerging data showing that when ketone levels go up, cognitive performance improves—and BDNF goes with it.

Why goBHB® is better than 1,3-butanediol—and it’s not even close

Look, a lot of companies out there are selling you 1,3-butanediol and calling it a ketone. It’s not. It’s an alcohol that your body has to convert into BHB—and that conversion takes ATP. That means it costs you energy to get any benefit.

Not only that, it can cause bloating, GI distress, and slow delivery. It’s not efficient, and it’s definitely not optimized for brain performance.

goBHB® is already in its active form. Your body doesn’t need to convert anything. It’s ready to use. That means faster results, cleaner performance, and real metabolic impact without the junk.

What this means for your brain and your performance

So what happens when your brain is running on clean fuel and BDNF is up?

You think faster. You focus longer. You adapt better to stress. You’re more resilient.

It’s like upgrading from a cheap gas station energy drink to rocket fuel—and your brain knows the difference.

This isn’t just for athletes. It’s for busy professionals, parents, students, anyone who wants to perform better and feel better—without the crash, the sugar, or the stimulants.

The proof is in performance

In 2024, both the men’s and women’s cross country teams at BYU won national championships while taking goBHB® daily. They used it for energy, for recovery, and for mental sharpness—and it delivered.

And it’s not just athletes. We’ve got professionals using this before meetings, students using it during finals, and everyday people using it to finally feel in control of their brain again.

Why goBHB® is leading the future of functional nutrition

Wellness is changing. People want real ingredients that do more. Not just hype. Not just caffeine.

They want metabolic health. Cognitive performance. Clean energy. And goBHB® checks all those boxes.

If you’re looking for the next evolution of performance fuel—something that supports your body and brain at the same time—goBHB® is it. You’re not just running on ketones. You’re running on momentum.

And that momentum? Starts with BDNF.

goBHB Dosing: How Much You Need—And Why Even a Little Might Do A Lot

By: Marc Lobliner, IFBB Pro

We’ve said it before and we’ll say it again: goBHB® is a game-changer. As one of the most efficient and research-backed ketone fuels available, it supports performance, cognition, energy, appetite control, and more. But one question comes up over and over again:

How much goBHB do I really need to feel the effects?

Traditionally, doses of 6 to 12 grams per serving have been used in supplements and clinical studies. But here’s where things get interesting: we’ve seen mounting anecdotal evidence that doses as low as 250 to 500 milligrams can deliver noticeable benefits for certain users and specific goals.

That doesn’t mean higher doses are ineffective—in fact, quite the opposite. Higher doses may amplify endurance, blood ketone levels, recovery, and anti-inflammatory effects. But it’s becoming clear that even small amounts of goBHB may offer meaningful support, especially for mental energy, focus, and appetite regulation.

Let’s break it down.

What is goBHB?

goBHB® is a patented, exogenously produced form of beta-hydroxybutyrate (BHB)—the primary ketone your body produces during fasting or carbohydrate restriction. At Ketone Labs, we offer a full-spectrum BHB that includes both D- and L-isomers, reflecting the diversity of how BHB is utilized in human metabolism.

BHB is not just a fuel—it’s also a signaling molecule that interacts with multiple systems in the body, including the brain, muscles, and immune pathways. Whether you’re on a ketogenic diet or not, supplementing with goBHB delivers rapid, clean-burning energy without the jitters, crashes, or digestive stress of stimulants.

Traditional Dosing: 6–12 Grams

This is the clinically studied range you’ll find in most high-performance endurance, cognitive, and weight-management products.

Why this range?

It’s the amount needed to raise blood ketone levels to ~0.5–1.0 mmol/L—levels associated with nutritional ketosis
Research in athletes shows improvements in time-to-exhaustion, mental focus, and reduced appetite
Clinical trials often standardize around this range to ensure consistent, measurable changes in biomarkers

For anyone looking to use goBHB for serious training, recovery, appetite control, or even metabolic health, these higher doses are well-validated.

But What About Lower Doses?

Here’s where things get fascinating.

Through anecdotal reports, field testing, and early-stage data, we’ve observed that many individuals experience benefits at doses as low as 250–500mg. This includes:

Improved mental clarity and reduced brain fog
A subtle but noticeable boost in energy and focus
Blunted appetite and cravings between meals
Enhanced calm and resilience during stressful moments

These micro-effects seem to be especially noticeable when goBHB is taken in a dry format (like a chewable or powder), or on an empty stomach. Some users report feeling a difference within minutes—long before blood ketone levels would even spike.

The Potential Sublingual Effect

One theory gaining traction is that goBHB may partially absorb through the sublingual (under-the-tongue) route, especially when taken in dry form.

Why this matters:

BHB is a small, water-soluble molecule, much like glucose analogs and amino acids
Sublingual absorption bypasses digestion and the liver, potentially allowing faster entry into the bloodstream
Users taking 250–500mg dry, under the tongue or in chewable form, often report rapid onset effects

At Ketone Labs, we’re actively exploring this hypothesis in controlled environments. While more data is needed, the early signals are promising—and could change the way we think about delivery methods in ketone supplementation.

Why Less Might Work

Here’s the key takeaway: you don’t always need to chase a big number on your ketone meter to feel better, think clearer, or perform stronger.

Small amounts of goBHB may:

Support brain energy metabolism and mood regulation
Trigger cellular signaling pathways involved in inflammation control, mitochondrial efficiency, and gene expression
Act as a metabolic primer, giving your body just enough of a clean-burning fuel to elevate performance

Where the Research is Going

At Ketone Labs, we’re not just making bold claims—we’re backing them with science. Here’s what we’re currently exploring:

The minimal effective dose of goBHB for various benefits (focus, appetite, training)
How lower daily doses may support brain function, inflammation markers, and long-term metabolic health
Whether mixed-isomer forms (L+D) offer broader benefit profiles than isolated isomers

We’re committed to transparency, innovation, and giving consumers real, research-backed dosing guidance as the data emerges.

Final Thoughts

goBHB isn’t just a keto supplement—it’s a human performance tool. Whether you’re training hard, thinking deeply, or just trying to stay sharp, it’s one of the cleanest, most versatile fuels you can put in your body.

While 6 to 12 grams per day remains a gold standard for many goals, don’t overlook the power of a precision approach. With emerging evidence that even 250–500mg may provide benefits, we’re entering a new era of micro-targeted metabolic support.

At Ketone Labs, we’re proud to lead the way with full-spectrum goBHB and cutting-edge research that puts real results—and real science—in your hands.

Stay tuned. We’re just getting started.

References

Veech, R.L. (2004). The therapeutic implications of ketone bodies. Prostaglandins Leukot Essent Fatty Acids, 70(3), 309–319.
Cox, P.J., et al. (2016). Nutritional Ketosis Alters Fuel Preference and Endurance Performance in Athletes. Cell Metabolism, 24(2), 256–268.
Stubbs, B.J., et al. (2017). Exogenous ketone supplements reduce appetite and hunger in overweight humans. Appetite, 117, 23–33.
Shojaei, A.H. (1998). Buccal mucosa as a route for systemic drug delivery: a review. J Pharm Pharm Sci, 1(1), 15–30.
Youm, Y.-H., et al. (2015). The ketone metabolite β-hydroxybutyrate blocks NLRP3 inflammasome–mediated inflammatory disease. Nat Med, 21(3), 263–269.
Shimazu, T., et al. (2013). Suppression of oxidative stress by β-hydroxybutyrate, an endogenous HDAC inhibitor. Science, 339(6116), 211–214.

Why Every Endurance Supplement Should Include goBHB

By: Marc Lobliner, IFBB Pro

I don’t care if you’re a triathlete, marathoner, cyclist, or just a weekend warrior putting in the miles—if your endurance formula doesn’t include goBHB, it’s incomplete. Period. The science is there, the performance is real, and the benefits go far beyond energy.

We’re not just talking about “keto” here. We’re talking about one of the most efficient fuels your body can run on—beta-hydroxybutyrate (goBHB)—and why it should be in every single product marketed for endurance.

1. goBHB Is a Clean, Efficient Fuel Source

goBHB is a ketone body, a natural energy substrate your body produces during fasting, carbohydrate restriction, or extended exercise. But when you take it exogenously (as a supplement), your body gets all the energy benefits of ketosis—without the diet.

Let’s get technical for a second.

When you consume goBHB:

It skips glycolysis and goes straight into the mitochondria for ATP production.
It produces more ATP per unit of oxygen than glucose or fat [1].
That means you get more energy output with less oxygen demand, which is exactly what you need during endurance performance.

In high-output situations like marathons, ultra events, or long training sessions, your body starts to deplete glycogen. Instead of hitting the wall, goBHB provides an immediate alternate fuel source that spares glycogen and prolongs performance [2].

2. goBHB Delays Fatigue and Preserves Muscle

Ever bonk on a run or cramp up on mile 20? That’s your body crying out for fuel and balance. BHB helps solve that.

In a study published in Cell Metabolism, elite cyclists who supplemented with ketones experienced 28% greater endurance performance compared to those who didn’t [3]. That’s not a small edge—that’s a podium-level advantage.

And there’s more:

BHB has anti-catabolic properties, meaning it reduces muscle breakdown during prolonged training [4].
It blunts the rise in cortisol and other stress hormones that normally go through the roof in ultra-endurance efforts.
It also enhances recovery by reducing inflammation and oxidative stress post-exercise [5].

Translation: You can go longer, recover faster, and stay leaner.

3. Electrolyte Co-Delivery = Better Hydration + Cramp Prevention

goBHB doesn’t come alone. It’s typically bonded to essential electrolytes like sodium, calcium, and magnesium—making it a dual-action endurance tool.

Think about it:

You lose sodium, potassium, and magnesium through sweat.
You need to replenish those to avoid cramps, fatigue, and brain fog.
goBHB-based salts do exactly that, while also delivering clean fuel.

Most endurance supplements throw in electrolytes and call it a day. But with goBHB, you’re combining electrolyte support + metabolic enhancement in one.

This makes it an obvious choice for hot-weather races, long-distance events, or even fasted cardio.

4. Cognitive Focus and Mental Clarity Under Fatigue

You’re not just racing your body—you’re racing your mind.

When glucose runs low, brain fog and poor decision-making set in. BHB crosses the blood-brain barrier and acts as an alternative fuel for your brain, giving you heightened clarity and focus when others are crashing mentally [6].

In high-stakes endurance events, one bad decision can cost you the race. goBHB helps keep your brain firing when it counts most.

5. It Works WITH Carbs — Not Against Them

Let’s kill the myth: you don’t need to be on a keto diet to benefit from ketones.

goBHB can be taken with carbs. In fact, studies show stacking ketones with carbs improves endurance performance even further [7]. Carbs refill glycogen. Ketones preserve it and offer a parallel energy stream. It’s the best of both worlds.

So endurance supplements shouldn’t ditch carbs—they should add goBHB to enhance them.

The Bottom Line

If you’re formulating an endurance product and you’re leaving out goBHB, you’re doing it wrong. Athletes want more than just sugar, sodium, and caffeine. They want:

Clean energy
Muscle protection
Electrolyte balance
Mental focus
Faster recovery

And goBHB delivers on all of it.

It’s time to evolve endurance nutrition. And that starts with adding goBHB to every endurance stack out there.

Train longer. Recover faster. Perform better.

📚 References:

Veech, R.L. (2004). “The therapeutic implications of ketone bodies.” Prostaglandins Leukot Essent Fatty Acids, 70(3), 309–319.
Pinckaers, P.J., et al. (2017). “Exogenous ketone supplementation and endurance exercise performance.” Sports Medicine, 47(3), 513–523.
Cox, P.J., et al. (2016). “Nutritional Ketosis Alters Fuel Preference and Endurance Performance in Athletes.” Cell Metabolism, 24(2), 256–268.
D’Agostino, D.P., et al. (2013). “Ketone bodies and protection against muscle wasting.” Nutrition & Metabolism, 10:29.
Stubbs, B.J., et al. (2017). “On the Metabolism of Exogenous Ketones in Humans.” Frontiers in Physiology, 8, 848.
Newman, J.C., et al. (2014). “Ketone Bodies Improve Cognition and Protect the Brain.” Neurobiology of Aging, 35(6), 1316–1323.
Evans, M., et al. (2018). “Exogenous ketone supplementation improves time trial performance in elite cyclists.” Nutrition, 57, 1–7.

Why Every Football Player Should Take goBHB—From Pee Wee to Pro

By: Marc Lobliner, IFBB Pro

Football is brutal. That’s the beauty of it—and the problem. High-impact collisions, repeated sprints, metabolic stress, and brain trauma are just another day on the field. That’s why I’m going to make this simple: every football player, regardless of age or level, should be taking goBHB (beta-hydroxybutyrate). Here’s why.

1. goBHB Protects the Brain From Concussions and Enhances Recovery

Football has a concussion problem. Repeated head trauma—even sub-concussive hits—cause long-term brain damage. But research shows ketones like BHB can help.

A 2017 study published in Frontiers in Molecular Neuroscience found that BHB reduces oxidative stress and neuronal death after traumatic brain injury (TBI), improving outcomes in rodent models [1]. BHB also inhibits NLRP3 inflammasome activation, a key driver of neuroinflammation in TBI and chronic traumatic encephalopathy (CTE) [2]. A study in Journal of Cerebral Blood Flow & Metabolism showed ketone bodies improve cerebral metabolism and cognitive outcomes post-injury [3].

That means BHB isn’t just a fuel—it’s brain protection.

2. BHB Provides a Superior Energy Source for Explosive Movement

Football is stop-and-go. It’s anaerobic. You need power, and you need it fast. While carbs are great, ketones offer another gear.

A 2016 study in Cell Metabolism showed ketone supplementation increased endurance and muscle efficiency by 28% in elite athletes [4]. BHB bypasses glycolysis and goes straight into the mitochondria for cleaner, faster ATP production, reducing lactic acid buildup [5]. It also spares glycogen, helping athletes maintain intensity deep into games or practice.

You get more energy with less fatigue, especially when paired with carbohydrates—no need to go full keto.

3. goBHB Accelerates Recovery by Reducing Inflammation

Soreness and systemic inflammation are real in football. You don’t have time to recover. That’s where BHB comes in.

BHB lowers IL-1β, IL-6, and TNF-α, the major inflammatory cytokines elevated after intense training or impact [6]. A 2021 paper in Cell Reports confirmed BHB’s epigenetic role in reducing inflammation by inhibiting histone deacetylases (HDACs) [7].

In simpler terms? Less soreness. Less tissue damage. Faster recovery.

4. goBHB Supports Muscle Preservation and Electrolyte Balance

BHB can also protect against muscle catabolism, especially in calorie-restricted or high-volume training periods.

A 2018 study in FASEB Journal found that BHB suppresses muscle breakdown by inhibiting proteolytic pathways [8]. It also naturally carries sodium, calcium, magnesium, and potassium, helping football players stay hydrated and avoid cramps, especially in heat [9].

It’s a built-in performance and hydration formula.

5. It’s Safe for Young Athletes—Backed by Clinical Trials

goBHB is GRAS-certified (Generally Recognized as Safe) and has been used in pediatric populations with epilepsy for decades in medical ketogenic diets.

A 2019 trial published in Pediatric Neurology showed BHB safely improved cognition and motor control in children on ketogenic therapies [10].

No stimulants. No crashes. Just clean, proven performance fuel—safe for middle schoolers and monsters in the NFL.

The Bottom Line

Football players don’t just need fuel. They need protection, recovery, and resilience. goBHB delivers all of that. You don’t have to eat bacon and butter all day—just add goBHB to your existing diet, especially pre- or post-training.

For best results, football players should take 10–12 grams of goBHB per day, ideally split into two doses:

On game or training days:
- 5–6g 30 minutes before activity for clean energy and sharper focus
- 5–6g immediately after for inflammation control and faster recovery
On non-training days:
- 5–6g first thing in the morning to support brain health and daily energy
- Optional second dose (5–6g mid-afternoon) to maintain ketone levels, aid recovery, and reduce brain fog

You can mix it with water, electrolytes, or a carb source depending on timing and goals. Adjust slightly for age and body size, but this protocol is effective and research-supported. You can also take it by drinking Rev7 or powering up with Let’s Go BHB.

The data is clear. The benefits are undeniable. And if you’re not using goBHB yet—you’re behind.

Train smarter. Recover faster. Play longer.

References

Lee, D. C., et al. (2017). “Ketone Bodies and the Brain.” Front. Mol. Neurosci., 10:386.
Youm, Y. H., et al. (2015). “The ketone metabolite β-hydroxybutyrate blocks NLRP3 inflammasome–mediated inflammatory disease.” Nat Med 21, 263–269.
Prins, M. L., & Matsumoto, J. H. (2014). “The benefits of ketone bodies in traumatic brain injury.” J Cereb Blood Flow Metab, 34(1), 69-76.
Cox, P. J., et al. (2016). “Nutritional Ketosis Alters Fuel Preference and Thereby Endurance Performance in Athletes.” Cell Metabolism, 24(2), 256–268.
Veech, R. L. (2004). “The therapeutic implications of ketone bodies.” Prostaglandins Leukot Essent Fatty Acids, 70(3), 309–319.
Koutnik, A. P., et al. (2019). “Ketone Bodies Suppress Inflammation via Mitochondrial Respiration.” Med Hypotheses, 122, 111–116.
Shimazu, T., et al. (2013). “Suppression of oxidative stress by β-hydroxybutyrate, an endogenous histone deacetylase inhibitor.” Science, 339(6116), 211–214.
D’Agostino, D. P., et al. (2018). “Therapeutic Ketosis and the Ketogenic Diet in Muscle Preservation.” FASEB J, 32(S1).
Poff, A. M., et al. (2020). “Ketone Supplementation and Athletic Performance.” Nutrition and Metabolism, 17(1): 75.
Kverneland, M., et al. (2019). “Safety and Efficacy of Beta-Hydroxybutyrate Supplementation in Children.” Pediatr Neurol, 98, 39-45.

ATP Overdrive: Methylene Blue, NAD⁺, or BHB – Which Powers You Best?

By: Marc Lobliner, IFBB Pro

You want energy. Not the “two cups of coffee and hope for the best” kind—real, cellular, deep-in-your-core energy. The kind that fuels your workouts, sharpens your brain, and keeps your metabolism firing like a jet engine.

And when we’re talking about energy at the cellular level, we’re really talking about ATP—adenosine triphosphate, your body’s raw currency of energy.

There’s a lot of buzz in the biohacking and performance world about three major players in the ATP game: Methylene Blue, NAD⁺, and BHB (beta-hydroxybutyrate). I’ve used all of them, studied the data, and I’m here to break it down so you know what’s hype and what’s high-performance fuel.

Methylene Blue: The Electron Shortcut

What it does:
Methylene Blue is an old-school compound with modern-day mitochondrial benefits. It acts like a bypass lane on the mitochondrial highway—accepting electrons from NADH and donating them directly to cytochrome c in the electron transport chain. Translation? It skips the parts of your mitochondria that are typically sluggish or broken down (Complex I and III).

Why it matters:

Boosts ATP in aging or damaged mitochondria
Reduces oxidative stress (less ROS = less cellular damage)
Neuroprotective, especially in conditions like Alzheimer’s

When to use it:
If you’re battling chronic fatigue, cognitive decline, or recovering from stress or illness, this is a smart hack. It doesn’t replace fuel—it fixes the engine.

NAD⁺: The Spark Plug of Metabolism

What it does:
NAD⁺ is a coenzyme, which basically means it’s the unsung hero behind hundreds of metabolic processes. It helps shuttle electrons during glycolysis and the Krebs cycle so you can get those electrons into the electron transport chain.

Why it matters:

Activates sirtuins and PARPs (DNA repair + longevity genes)
Supports mitochondrial biogenesis (more, better mitochondria)
Essential for healthy metabolism, especially with age

When to use it:
If you’re over 35, chronically stressed, or metabolically sluggish, NAD⁺ is your best friend. It doesn’t directly create energy—but it ensures your body can make energy more efficiently over time.

BHB: Clean Energy Fuel, Anytime, Anywhere

What it does:
BHB is a ketone body—the fuel your liver creates when carbs are low or when you’re fasting. Unlike glucose, BHB skips glycolysis and heads straight into the TCA cycle via acetyl-CoA. It’s ultra-efficient and creates more ATP per molecule than glucose—with way less inflammation.

Why it matters:

Powers the brain, muscles, and mitochondria when glucose is low
Improves mitochondrial function and gene expression
Acts as an HDAC inhibitor, which boosts long-term metabolic health

When to use it:
Anytime you want clean energy—fast. Whether you’re fasting, keto, or just want a performance boost without carbs, BHB delivers. And yes, I take goBHB daily because it’s the most bioavailable, clinical-grade ketone on the market. And we make it.

What I Recommend

Here’s the strategy used by top-tier biohackers and athletes:

NAD⁺ keeps your metabolic foundation solid
BHB gives you clean, efficient fuel for mind and body
Methylene Blue optimizes mitochondrial output when things are sluggish or under stress

This trio covers everything: fuel, function, and flow.

Personally, I take goBHB daily—whether I’m fasted, training, or just grinding at work. It sharpens my brain, fuels my body, and keeps my recovery on point. You don’t need to live keto to benefit—you just need better cellular fuel. And Let’s Go! BHB and Rev7 are the easiest ways to get it done.

The Bottom Line

Energy isn’t about caffeine or carbs—it’s about mitochondrial output. And if you’re serious about performance, longevity, and brain power, it’s time to upgrade your stack.

BHB. NAD⁺. Methylene Blue.
Different tools. One goal: More ATP. More life.

Ketones While You Sleep? How BHB May Rewire the Aging Brain

By Marc Lobliner, IFBB Pro

We all want to train hard, recover faster, and stay sharp as we age. But what if I told you there’s a supplement that not only supports recovery and performance… it might actually enhance your brain while you sleep?

You’ve probably heard about BHB (beta-hydroxybutyrate) and its role in fat loss, clean energy, and mental clarity. But a recent study (PMC10581428, 2023) just dropped a bombshell: BHB could boost deep sleep and overnight memory consolidation—especially in older adults with early cognitive decline.

Yeah. This is huge.

The Study: Ketones, Sleep, and Mild Cognitive Impairment

This randomized crossover trial focused on 17 older adults with mild cognitive impairment (MCI)—the stage between normal aging and early Alzheimer’s. Researchers gave participants either:

A ketone ester drink (delivering ~12g of BHB), or
A placebo

They then tracked brain activity during sleep using EEG and tested memory the next morning.

Key Findings:

Increased slow-wave sleep (SWS) – Participants had significantly more deep sleep after taking BHB
Enhanced overnight memory consolidation – Subjects performed better on memory tests after sleeping with ketones in their system
No disruption to REM or total sleep time – BHB enhanced quality, not just quantity

Let that sink in. A single dose of BHB before bed improved the depth of sleep and the brain’s ability to lock in new memories.

Why This Matters

Slow-wave sleep is where the magic happens. That’s when your brain repairs itself. Your muscles recover. Your hormones reset. Your memories consolidate. And as we age, SWS declines hard—which is tied to poor cognition, insulin resistance, and even depression.

What this study shows is that raising BHB can help reverse that trend—even without changing your diet or hitting ketosis.

That means:

Sharper thinking
Better memory
Faster recovery
And yes, more efficient fat burning and mitochondrial activity

And it all starts while you’re doing nothing—just sleeping.

Real-Life Application: What Do You Do with This?

You could:

Fast for 16 hours (hard)
Eat strict keto (miserable)
Or use goBHB — the same ketone body used in this research — in supplement form

I use goBHB every single day. It’s clean, it’s fast-acting, and it works.

My Go-To: Let’s Go! BHB & Rev7

If I’m training, working late, or pushing high-performance output, I take Rev7 for energy and clarity. But for evening use or recovery, Let’s Go! BHB is next level. It’s BHB with electrolytes and no stims — perfect for pre-bed use.

Stack idea:

Morning – Rev7
Evening – Let’s Go! BHB
And enjoy the best sleep of your life while your brain rewires and your body recovers.

The Bottom Line

You already know BHB helps you train better and think clearer. But this new study proves it can also help you sleep deeper and build a better brain while you rest.

This isn’t just about better performance—it’s about protecting your brain, maximizing recovery, and aging like a damn savage.

Whether you’re an athlete, entrepreneur, or just someone who wants to stay sharp for decades to come, BHB might be your new bedtime secret weapon.

Train hard. Sleep smart. Stay ready.

Study Reference:
Papadopoulos, A., et al. (2023). A pilot study of acute nutritional ketosis and overnight sleep and memory in mild cognitive impairment. Cardiovascular Research. PMC10581428

Burn More Without Doing More? How Ketones Fire Up Your Fat Cells

By: Marc Lobliner, IFBB Pro

We’ve heard it all before: “Calories in vs. calories out.” But what if your body could crank up the calories out… without you even trying?

Let’s talk about ketones—and no, this isn’t another keto cult pitch. I’m talking about what science is showing us ketones can actually do to your fat cells at a cellular level. And the data? It’s wild.

A study published in the International Journal of Molecular Sciences (PMID: 32872407) dove deep into how the ketone body β-Hydroxybutyrate (βHB) affects the mitochondria—the little engines inside your fat cells. We’re talking about real mitochondrial bioenergetics across human, rodent, and cell models.

What the Science Says

This wasn’t just another observational study. Researchers directly treated skeletal muscle cells with β-Hydroxybutyrate and found:

1. Mitochondrial Respiration Went Through the Roof
Fat cells burned more oxygen:

91% boost in lab-grown adipocytes
113% boost in rodent subcutaneous fat
128% boost in human subcutaneous fat tissue

2. ATP Production Stayed the Same
Despite the increased activity, ATP levels didn’t go up. That means fat cells were using energy inefficiently, burning off fuel as heat instead of storing it—a process called mitochondrial uncoupling.

3. Fat Cells Became Metabolically Active
The study showed increased expression of genes involved in mitochondrial growth and thermogenesis:

PRDM16
PGC1α
UCP1

These are the same genes seen in brown fat—the kind that burns calories to keep you warm. That’s right: your white fat starts acting more like brown fat.

Real-Life Application: How This Changes the Game

If you’ve dieted before, you know the struggle: plateaus, slow metabolism, fatigue. But this study shows that βHB can help keep your mitochondria active, your fat cells inefficient, and your metabolism firing.

This could mean more fat loss, less metabolic slowdown, and better results from the same amount of work. It changes the way we think about fat loss—not just cutting calories, but improving the quality of your energy metabolism.

How to Get the Benefits: Enter goBHB®

You can elevate βHB in two ways:

Fasting or keto dieting
Supplementing with exogenous ketones like goBHB®

GoBHB® is a patented form of βHB that raises your ketone levels fast—no fasting or extreme carb cutting required. It provides a clean, effective source of ketones your body can use immediately.

My Go-To: Rev7 & Let’s Go! BHB

If you want a real-world, daily solution, grab Rev7. It’s a caffeine-free energy drink that features goBHB®. You get clean energy, metabolic support, and better recovery in one convenient dose.

I also recommend Let’s Go! BHB—another high-quality goBHB® formula in a satchet that makes daily ketone use easy and effective, especially for those seeking sustained metabolic benefits without diet extremes.

Whether it’s morning cardio, a heavy training session, or a busy workday, Rev7 and Let’s Go! BHB give you the edge.

The Bottom Line

This study proves it: ketones don’t just fuel your body—they can actually change how your fat cells behave. Burn more, store less, and keep your engine running hot.

With goBHB® and tools like Rev7 and Let’s Go! BHB, you’re not just reacting to your diet—you’re taking control of your metabolism.

Train smart. Eat with purpose. Burn more without doing more.

Reference: Poff, A. M., Koutnik, A. P., Egan, K. M., Sahebjam, S., D’Agostino, D. P. (2020). Ketones Elicit Distinct Alterations in Adipose Mitochondrial Bioenergetics. International Journal of Molecular Sciences, 21(17), 6254. https://pubmed.ncbi.nlm.nih.gov/32872407/

The Muscle-Saving Power of goBHB®: Real Performance Backed by Science

By: Marc Lobliner, IFBB Pro

Ketones have come a long way from being misunderstood as a “starvation fuel.” We now know that β-Hydroxybutyrate (β-HB)—especially in its exogenous form, goBHB®—has powerful effects on muscle performance, mitochondrial function, and overall recovery.

A recent peer-reviewed study published in the International Journal of Molecular Sciences dug into the direct effects of β-HB on skeletal muscle cells. The results are something every serious lifter, athlete, or performance-driven individual needs to hear.

What the Science Says

This wasn’t just another observational study. Researchers directly treated skeletal muscle cells with β-Hydroxybutyrate and found:

Improved Mitochondrial Efficiency
Mitochondria produce energy (ATP). The study showed that β-HB increases mitochondrial respiration and improves the Respiratory Control Ratio (RCR)—a gold-standard metric for mitochondrial health. All of this occurred without increasing oxidative stress, and in fact, reduced cellular emissions of hydrogen peroxide (H₂O₂), a damaging free radical.
Increased Muscle Cell Viability
Treated cells showed enhanced resilience, surviving and even thriving under lab-induced stress. This suggests β-HB may protect muscle tissue under intense training or during caloric restriction.
Enhanced Mitochondrial Fusion and Reduced Inflammation
Healthy mitochondria prefer to “fuse” rather than fragment, which is linked to better energy production and reduced cellular inflammation. β-HB encouraged this fusion and lowered intracellular ceramide levels—pro-inflammatory compounds that impair insulin sensitivity and contribute to metabolic disease.

Where goBHB® Comes In

Your body naturally produces β-HB during fasting, ketogenic diets, or high-fat/low-carb intake. But unless you’re deep into ketosis, those levels are typically too low to see the kinds of benefits this study showed.

That’s where goBHB®—a patented, stable, exogenous form of β-Hydroxybutyrate—comes in. goBHB® raises your blood ketone levels rapidly, without requiring you to eliminate carbs or fast for 72 hours.

Unlike generic ketone salts, goBHB® is backed by safety data, bioavailability studies, and is produced to clinical-grade standards.

Real-Life Application: How to Take goBHB®

To experience the performance and recovery benefits seen in this research, here’s how to incorporate goBHB® into your daily routine:

Dose: 6–12g per day, depending on body weight and training intensity
Timing:
- Pre-workout for clean energy without a crash
- Intra-workout for endurance and reduced fatigue
- Post-workout to support mitochondrial recovery and muscle preservation
Consistency: Daily use is recommended for mitochondrial and metabolic support—even on non-training days

One of the easiest ways to get your daily dose is through Rev7, our fast-acting HEALTHY energy drink featuring goBHB®. Rev7 delivers clean, crash-free energy that supports both your muscles and your mind—whether you’re lifting, running, or grinding through your workday.

Why It Matters

This isn’t about keto. It’s about energy—real, cellular energy. goBHB® doesn’t just provide fuel—it helps your body run better, recover faster, and perform harder. We now have human cell data showing how this compound boosts mitochondrial efficiency, preserves muscle tissue, and reduces stress at the cellular level.

That means more strength, more endurance, and better recovery for the long haul.

The Bottom Line

Whether you’re an athlete, a bodybuilder, or someone who just wants to function at a higher level, goBHB® is a powerful tool. The science is clear: β-Hydroxybutyrate supports the systems that drive performance from the inside out.

With options like Rev7, you don’t need a restrictive diet or a six-hour fast to unlock those benefits. You just need a smart, proven ingredient—delivered the right way.

Start fueling your performance at the mitochondrial level.

goBHB®. Real energy. Real results.