Why NAD Supplements Don’t Work – And Why goBHB is the Real Answer for Energy, Brain Power, and Longevity By: Marc Lobliner, IFBB Pro Everybody is selling you a dream right now. Walk through any health expo or supplement aisle and you’ll see the NAD hype train on full blast: capsules, patches, even IV drips claiming to “flood your cells with NAD” and unlock endless energy, slow aging, and maybe even make you invincible. Sounds awesome, right? Problem is, the entire premise is broken. Let’s get one thing straight: NAD can’t even get into your mitochondria. And if it can’t get there, it can’t do the one job everyone thinks they’re paying for: powering up your cellular engines to crank out ATP and make you feel unstoppable. This isn’t my opinion. This is biochemistry 101. Let’s break it down. What NAD Really Is (And Isn’t) NAD (nicotinamide adenine dinucleotide) is a coenzyme found in every cell of your body. It

The demand for functional nutritional products is surging globally, with consumers increasingly seeking clean, science-backed ingredients to enhance energy, cognition, and overall wellness. Beta-Hydroxybutyrate (goBHB), a clinically validated exogenous ketone, is rapidly becoming a key ingredient for brands looking to differentiate their offerings in ready-to-drink (RTD) beverages, powder supplements, and gummies. This comprehensive guide provides essential formulation insights, stability considerations, and practical recommendations for successfully incorporating goBHB into various supplement delivery formats. Understanding goBHB as an Ingredient goBHB Overview Key Advantages for Formulators Formulating RTDs with goBHB Key Considerations: Recommended RTD Applications: Formulating Powders with goBHB Key Considerations: Recommended Powder Applications: Formulating Gummies with goBHB Key Considerations: Recommended Gummy Applications: Stability and Storage Recommendations Ensuring Consumer Appeal and Market Success Connect with goBHB Experts For formulation assistance, product development inquiries, or manufacturing partnerships, contact our goBHB formulation experts. [Insert Link to Lead Form] Conclusion: Unlocking goBHB’s Potential Whether your brand targets RTDs, powders, or gummies, goBHB offers unparalleled versatility and

goBHB and Concussions: The Biggest Breakthrough in Athlete Safety By: Marc Lobliner, IFBB Pro The True Cost of Concussions in Sports Concussions are one of the most devastating realities in athletics today. From youth football to the NFL, athletes are putting their brains on the line every time they play. The CDC estimates that as many as 3.8 million sports-related concussions occur each year in the United States. And while helmets have improved and protocols have changed, the truth is that we still haven’t solved the problem of what happens inside the brain when trauma occurs. That’s where goBHB comes in. Why the Brain Fails After Injury A concussion isn’t just a “bump on the head.” It’s an energy crisis. When the brain gets hit, neurons fire uncontrollably, inflammation spikes, and glucose metabolism—the brain’s primary fuel source—tanks. The result is brain cells starving at the exact moment they need energy the most. This mismatch is a big reason why concussion

BHB for Performance: How goBHB Improves Heart Function, Energy, and Endurance   By: Marc Lobliner, IFBB Pro Introduction: Why Heart Function Matters for Performance When it comes to athletic performance, most people think about muscles, protein, and training volume. But the truth is this: if your heart isn’t working at its best, nothing else can. Every rep, every sprint, every movement depends on the engine that powers it all — your cardiovascular system. That’s where BHB (beta-hydroxybutyrate), specifically goBHB, comes in. Research is showing that ketones aren’t just brain fuel — they can dramatically improve how your heart performs. And when your heart is working better, everything else gets better too. What is BHB and Why Does It Matter for Athletes? BHB is a ketone body your body naturally produces during fasting, low-carb diets, or intense exercise. Supplementing with exogenous ketones like goBHB allows you to elevate circulating ketones without needing to starve or go zero-carb. But here’s the breakthrough:

When incorporating Beta-Hydroxybutyrate (goBHB) into dietary supplements, the most common query from consumers is, “How much goBHB should I take?” Understanding optimal dosages based on specific health outcomes—from enhancing sleep quality to supporting fat loss—is critical for effective product use and consumer satisfaction. This detailed guide outlines evidence-based goBHB dosages, connecting specific gram amounts to desired benefits, helping consumers and formulators make precise and informed decisions. goBHB: The Science-Backed Ketone goBHB, a patented exogenous ketone, is clinically proven to enhance cellular energy, metabolic function, cognitive performance, and overall wellness. Unlike stimulants such as caffeine, goBHB offers clean, sustainable energy without crashes. Why Dosage Matters Dosage precision is critical with goBHB because benefits vary significantly with quantity: Sleep Improvement: 1.5 grams goBHB Recommended Dose: Clinical Insights: Cognitive Enhancement & Stress Reduction: 2-8 grams goBHB Recommended Dose Range: Clinical Insights: Fat Loss and Metabolic Health: 10 grams goBHB Recommended Dose: Clinical Insights: Athletic Performance and Recovery: 6-10 grams goBHB Recommended Dose Range:

The surge in popularity of Beta-Hydroxybutyrate (BHB) supplements, particularly for energy, cognitive enhancement, and metabolic health, has brought attention to the critical distinction between its two stereoisomers: D-BHB and L-BHB. For formulators and R&D professionals, understanding these differences is essential to creating optimal products for health, wellness, and performance. Isomer Overview: D-BHB and L-BHB BHB exists naturally in two distinct forms (stereoisomers): D-BHB (the “right-handed” form) and L-BHB (the “left-handed” form). Despite similar molecular structures, these isomers exhibit significant differences in bioavailability, metabolic pathways, and physiological effects. Metabolic Pathways and Bioavailability D-BHB (Natural Isomer) L-BHB (Emerging Focus) Physiological and Clinical Differences Energy Efficiency and ATP Yield Neurological and Cognitive Effects Clinical Application and Safety Synergistic Potential: D/L-BHB Combination Emerging studies suggest that combining both isomers in precise ratios maximizes their complementary benefits, enhancing overall physiological effectiveness: Practical Formulation Insights Formulators should consider: Future Research Directions Continuing investigations are exploring optimal D/L-BHB ratios, formulation stability, and bioavailability enhancement techniques. Formulators and