goBHB and Concussions: The Biggest Breakthrough in Athlete Safety
goBHB and Concussions: The Biggest Breakthrough in Athlete Safety By: Marc Lobliner, IFBB Pro The True Cost of Concussions in Sports Concussions are one of the most devastating realities in athletics today. From youth football to the NFL, athletes are putting their brains on the line every time they play. The CDC estimates that as many as 3.8 million sports-related concussions occur each year in the United States. And while helmets have improved and protocols have changed, the truth is that we still haven’t solved the problem of what happens inside the brain when trauma occurs. That’s where goBHB comes in. Why the Brain Fails After Injury A concussion isn’t just a “bump on the head.” It’s an energy crisis. When the brain gets hit, neurons fire uncontrollably, inflammation spikes, and glucose metabolism—the brain’s primary fuel source—tanks. The result is brain cells starving at the exact moment they need energy the most. This mismatch is a big reason why concussion