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Burn More Without Doing More? How Ketones Fire Up Your Fat Cells By: Marc Lobliner, IFBB Pro We’ve heard it all before: “Calories in vs. calories out.” But what if your body could crank up the calories out… without you even trying? Let’s talk about ketones—and no, this isn’t another keto cult pitch. I’m talking about what science is showing us ketones can actually do to your fat cells at a cellular level. And the data? It’s wild. A study published in the International Journal of Molecular Sciences (PMID: 32872407) dove deep into how the ketone body β-Hydroxybutyrate (βHB) affects the mitochondria—the little engines inside your fat cells. We’re talking about real mitochondrial bioenergetics across human, rodent, and cell models. What the Science Says This wasn’t just another observational study. Researchers directly treated skeletal muscle cells with β-Hydroxybutyrate and found: 1. Mitochondrial Respiration Went Through the RoofFat cells burned more oxygen: 91% boost in lab-grown adipocytes 113% boost in rodent

The Muscle-Saving Power of goBHB®: Real Performance Backed by Science By: Marc Lobliner, IFBB Pro Ketones have come a long way from being misunderstood as a “starvation fuel.” We now know that β-Hydroxybutyrate (β-HB)—especially in its exogenous form, goBHB®—has powerful effects on muscle performance, mitochondrial function, and overall recovery. A recent peer-reviewed study published in the International Journal of Molecular Sciences dug into the direct effects of β-HB on skeletal muscle cells. The results are something every serious lifter, athlete, or performance-driven individual needs to hear. What the Science Says This wasn’t just another observational study. Researchers directly treated skeletal muscle cells with β-Hydroxybutyrate and found: Improved Mitochondrial EfficiencyMitochondria produce energy (ATP). The study showed that β-HB increases mitochondrial respiration and improves the Respiratory Control Ratio (RCR)—a gold-standard metric for mitochondrial health. All of this occurred without increasing oxidative stress, and in fact, reduced cellular emissions of hydrogen peroxide (H₂O₂), a damaging free radical. Increased Muscle Cell ViabilityTreated cells showed

goBHB and Female Health: Unlocking the Ketone Advantage for Women’s Wellness By: Marc Lobliner, IFBB Pro The conversation around female health is finally evolving—and it’s about time. While most wellness trends have focused on restrictive diets or hormonal quick fixes, one powerful tool has remained largely underutilized in women’s health: goBHB (beta-hydroxybutyrate). This naturally occurring ketone body has been clinically studied for its impact on energy, metabolic health, brain function, and even hormonal regulation—making it a perfect fit for the unique physiological needs of women. What Is goBHB? goBHB is the bioavailable, exogenous form of beta-hydroxybutyrate—the primary ketone your liver produces during fat metabolism. Unlike endogenous ketones that require fasting or strict ketogenic dieting, goBHB provides immediate ketone energy without carb restriction. This makes it uniquely accessible for busy, active women who want the cognitive and metabolic benefits of ketosis—without overhauling their entire lifestyle. Metabolic Health and Blood Sugar Regulation One of the most powerful benefits of goBHB for women

Are Energy Drinks Killing Your Gains? Let’s Talk Science By: Marc Lobliner, IFBB Pro A recent peer-reviewed study published in Scientific Reports (Nature, 2023) sent shockwaves through the fitness and performance world. Researchers found that several leading commercial energy drinks suppressed muscle cell growth and differentiation by over 90% in vitro. Yes, you read that right—over 90% suppression of muscle development in a controlled lab environment. Let’s be clear: this was an in vitro (cell culture) study, not a clinical trial. That means it was conducted outside of the human body, in a petri dish, not in people. But that doesn’t mean we should ignore it. If anything, it’s a loud wake-up call. Muscle regeneration and hypertrophy require more than just training and protein. Cellular energy, mitochondrial function, oxidative stress, and hormonal signaling all play a role. If your daily energy drink is potentially disrupting these processes, we have a real problem. Most people drink these for performance, recovery, or

Unlocking Cellular Power: The Synergy of Methylene Blue and goBHB® By: Marc Lobliner, IFBB Pro You’ve got your caffeine. You’ve got your creatine. But if you’re still tired, foggy, inflamed, or recovering slower than you should — it’s time to dig deeper. The truth is, most people are running on broken mitochondria. And if your mitochondria are weak, it doesn’t matter how “clean” your diet is or how many hours you train — your body can’t perform, repair, or evolve at its highest level. That’s where the dynamic duo of methylene blue and goBHB® comes in. Separately, they’re powerful. Together? They form a performance-enhancing, brain-boosting, recovery-speeding stack that’s in a class of its own. Let’s break down the synergy. Methylene Blue: The Mitochondrial Mechanic Methylene blue is one of the oldest drugs still in use today — and it’s having a renaissance in modern biohacking and clinical research. Originally used to treat malaria, methylene blue was found to improve mitochondrial

1,3-Butanediol Is NOT the Ketone You Want — Why goBHB® Is the Safe, Proven Alternative By Marc Lobliner, IFBB Pro I’m not here to sell you hype — I’m here to give you facts. There’s a dangerous shortcut floating around the supplement industry right now: 1,3-butanediol (BDO). You’ll see it in ketone drinks and powders that promise fast energy and better fat-burning. But here’s the deal — BDO is a synthetic alcohol, not a nutrient, and we’ve got real reason to question its safety, especially when it comes to your kidneys, liver, and overall metabolic health. The alternative? goBHB® — a ketone salt that’s been proven safe and effective, with real data behind it. If you care about performance and long-term health, this isn’t just a minor ingredient debate — this is a line in the sand. What is 1,3-Butanediol? And Why Are Companies Using It? 1,3-Butanediol is a synthetic diol compound used as a ketone precursor. Your liver converts