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goBHB® and BDNF: Fuel Your Brain Like It Deserves By: Marc Lobliner, IFBB Pro Let’s talk about something most people overlook when it comes to energy, focus, and long-term performance: your brain. Not just how sharp it feels today, but how well it holds up over time. That’s where goBHB® comes in—and specifically, what it does to a molecule called BDNF. This isn’t just another ingredient. This is real, clinical, bioavailable brain fuel—and it’s changing the game. What the heck is BDNF—and why should you care? BDNF stands for brain-derived neurotrophic factor. Think of it like Miracle-Gro for your brain. It helps grow new neurons, strengthens the ones you already have, and keeps your brain plastic—which means adaptable, sharp, and hard to break down. Low BDNF levels? You’re looking at a higher risk of depression, anxiety, Alzheimer’s, poor memory, and honestly, just not feeling like yourself. If you’re serious about your mental health, your focus, and long-term resilience, BDNF isn’t

goBHB Dosing: How Much You Need—And Why Even a Little Might Do A Lot By: Marc Lobliner, IFBB Pro We’ve said it before and we’ll say it again: goBHB® is a game-changer. As one of the most efficient and research-backed ketone fuels available, it supports performance, cognition, energy, appetite control, and more. But one question comes up over and over again: How much goBHB do I really need to feel the effects? Traditionally, doses of 6 to 12 grams per serving have been used in supplements and clinical studies. But here’s where things get interesting: we’ve seen mounting anecdotal evidence that doses as low as 250 to 500 milligrams can deliver noticeable benefits for certain users and specific goals. That doesn’t mean higher doses are ineffective—in fact, quite the opposite. Higher doses may amplify endurance, blood ketone levels, recovery, and anti-inflammatory effects. But it’s becoming clear that even small amounts of goBHB may offer meaningful support, especially for mental energy,

Why Every Endurance Supplement Should Include goBHB By: Marc Lobliner, IFBB Pro I don’t care if you’re a triathlete, marathoner, cyclist, or just a weekend warrior putting in the miles—if your endurance formula doesn’t include goBHB, it’s incomplete. Period. The science is there, the performance is real, and the benefits go far beyond energy. We’re not just talking about “keto” here. We’re talking about one of the most efficient fuels your body can run on—beta-hydroxybutyrate (goBHB)—and why it should be in every single product marketed for endurance. 1. goBHB Is a Clean, Efficient Fuel Source goBHB is a ketone body, a natural energy substrate your body produces during fasting, carbohydrate restriction, or extended exercise. But when you take it exogenously (as a supplement), your body gets all the energy benefits of ketosis—without the diet. Let’s get technical for a second. When you consume goBHB: It skips glycolysis and goes straight into the mitochondria for ATP production. It produces more ATP

Why Every Football Player Should Take goBHB—From Pee Wee to Pro By: Marc Lobliner, IFBB Pro Football is brutal. That’s the beauty of it—and the problem. High-impact collisions, repeated sprints, metabolic stress, and brain trauma are just another day on the field. That’s why I’m going to make this simple: every football player, regardless of age or level, should be taking goBHB (beta-hydroxybutyrate). Here’s why. 1. goBHB Protects the Brain From Concussions and Enhances Recovery Football has a concussion problem. Repeated head trauma—even sub-concussive hits—cause long-term brain damage. But research shows ketones like BHB can help. A 2017 study published in Frontiers in Molecular Neuroscience found that BHB reduces oxidative stress and neuronal death after traumatic brain injury (TBI), improving outcomes in rodent models [1]. BHB also inhibits NLRP3 inflammasome activation, a key driver of neuroinflammation in TBI and chronic traumatic encephalopathy (CTE) [2]. A study in Journal of Cerebral Blood Flow & Metabolism showed ketone bodies improve cerebral metabolism

ATP Overdrive: Methylene Blue, NAD⁺, or BHB – Which Powers You Best? By: Marc Lobliner, IFBB Pro You want energy. Not the “two cups of coffee and hope for the best” kind—real, cellular, deep-in-your-core energy. The kind that fuels your workouts, sharpens your brain, and keeps your metabolism firing like a jet engine. And when we’re talking about energy at the cellular level, we’re really talking about ATP—adenosine triphosphate, your body’s raw currency of energy. There’s a lot of buzz in the biohacking and performance world about three major players in the ATP game: Methylene Blue, NAD⁺, and BHB (beta-hydroxybutyrate). I’ve used all of them, studied the data, and I’m here to break it down so you know what’s hype and what’s high-performance fuel. Methylene Blue: The Electron Shortcut What it does:Methylene Blue is an old-school compound with modern-day mitochondrial benefits. It acts like a bypass lane on the mitochondrial highway—accepting electrons from NADH and donating them directly to cytochrome c in the electron transport

Ketones While You Sleep? How BHB May Rewire the Aging Brain By Marc Lobliner, IFBB Pro  We all want to train hard, recover faster, and stay sharp as we age. But what if I told you there’s a supplement that not only supports recovery and performance… it might actually enhance your brain while you sleep? You’ve probably heard about BHB (beta-hydroxybutyrate) and its role in fat loss, clean energy, and mental clarity. But a recent study (PMC10581428, 2023) just dropped a bombshell: BHB could boost deep sleep and overnight memory consolidation—especially in older adults with early cognitive decline. Yeah. This is huge. The Study: Ketones, Sleep, and Mild Cognitive Impairment This randomized crossover trial focused on 17 older adults with mild cognitive impairment (MCI)—the stage between normal aging and early Alzheimer’s. Researchers gave participants either: A ketone ester drink (delivering ~12g of BHB), or A placebo They then tracked brain activity during sleep using EEG and tested memory the next