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Build the Perfect Pre-Workout Using goBHB — With and Without Stimulants By Marc Lobliner, IFBB Pro Your pre-workout determines your performance. It’s that simple. What you take before you train has a direct impact on how intensely you can push, how long you can last, and how quickly you recover. Over the past 20 years, I’ve tested nearly every pre-workout ingredient on the planet — from caffeine and citrulline to nootropics and adaptogens. But one ingredient that has consistently stood out — and remains criminally underused — is goBHB, a bioavailable exogenous ketone. goBHB isn’t just another energy ingredient. It’s a fuel source. A mental clarity enhancer. A performance optimizer. And for a significant portion of the training population — particularly the 30%+ of people who hit the gym after 5 p.m. — it’s the perfect solution for maximizing workouts without compromising sleep or recovery. This article is going to break down how goBHB works, why it belongs in your

goBHB®: The Future of Clean Energy – Why It Might Replace Caffeine in Your Next Drink By: Marc Lobliner, IFBB Pro Let me be blunt: caffeine is a gift — but it’s also a crutch. We live in a society where energy drinks are being chugged like water, yet burnout, anxiety, and energy crashes are worse than ever. The irony is hard to miss. As someone who’s lived and breathed the supplement industry for decades, I’ve seen every energy ingredient come and go. Jitter bombs. Pixie-dusted herbs. Mega-stim cocktails that jack you up and leave you shattered. But every once in a while, something comes along that actually changes the game. And right now, goBHB® is that something. What Is goBHB®? goBHB stands for Beta-Hydroxybutyrate, a type of ketone body that your body naturally produces during periods of low carbohydrate intake, fasting, or intense endurance training. But you don’t need to be on a keto diet to benefit from it.

goBHB® and BDNF: Fuel Your Brain Like It Deserves By: Marc Lobliner, IFBB Pro Let’s talk about something most people overlook when it comes to energy, focus, and long-term performance: your brain. Not just how sharp it feels today, but how well it holds up over time. That’s where goBHB® comes in—and specifically, what it does to a molecule called BDNF. This isn’t just another ingredient. This is real, clinical, bioavailable brain fuel—and it’s changing the game. What the heck is BDNF—and why should you care? BDNF stands for brain-derived neurotrophic factor. Think of it like Miracle-Gro for your brain. It helps grow new neurons, strengthens the ones you already have, and keeps your brain plastic—which means adaptable, sharp, and hard to break down. Low BDNF levels? You’re looking at a higher risk of depression, anxiety, Alzheimer’s, poor memory, and honestly, just not feeling like yourself. If you’re serious about your mental health, your focus, and long-term resilience, BDNF isn’t

goBHB Dosing: How Much You Need—And Why Even a Little Might Do A Lot By: Marc Lobliner, IFBB Pro We’ve said it before and we’ll say it again: goBHB® is a game-changer. As one of the most efficient and research-backed ketone fuels available, it supports performance, cognition, energy, appetite control, and more. But one question comes up over and over again: How much goBHB do I really need to feel the effects? Traditionally, doses of 6 to 12 grams per serving have been used in supplements and clinical studies. But here’s where things get interesting: we’ve seen mounting anecdotal evidence that doses as low as 250 to 500 milligrams can deliver noticeable benefits for certain users and specific goals. That doesn’t mean higher doses are ineffective—in fact, quite the opposite. Higher doses may amplify endurance, blood ketone levels, recovery, and anti-inflammatory effects. But it’s becoming clear that even small amounts of goBHB may offer meaningful support, especially for mental energy,

Why Every Endurance Supplement Should Include goBHB By: Marc Lobliner, IFBB Pro I don’t care if you’re a triathlete, marathoner, cyclist, or just a weekend warrior putting in the miles—if your endurance formula doesn’t include goBHB, it’s incomplete. Period. The science is there, the performance is real, and the benefits go far beyond energy. We’re not just talking about “keto” here. We’re talking about one of the most efficient fuels your body can run on—beta-hydroxybutyrate (goBHB)—and why it should be in every single product marketed for endurance. 1. goBHB Is a Clean, Efficient Fuel Source goBHB is a ketone body, a natural energy substrate your body produces during fasting, carbohydrate restriction, or extended exercise. But when you take it exogenously (as a supplement), your body gets all the energy benefits of ketosis—without the diet. Let’s get technical for a second. When you consume goBHB: It skips glycolysis and goes straight into the mitochondria for ATP production. It produces more ATP

Why Every Football Player Should Take goBHB—From Pee Wee to Pro By: Marc Lobliner, IFBB Pro Football is brutal. That’s the beauty of it—and the problem. High-impact collisions, repeated sprints, metabolic stress, and brain trauma are just another day on the field. That’s why I’m going to make this simple: every football player, regardless of age or level, should be taking goBHB (beta-hydroxybutyrate). Here’s why. 1. goBHB Protects the Brain From Concussions and Enhances Recovery Football has a concussion problem. Repeated head trauma—even sub-concussive hits—cause long-term brain damage. But research shows ketones like BHB can help. A 2017 study published in Frontiers in Molecular Neuroscience found that BHB reduces oxidative stress and neuronal death after traumatic brain injury (TBI), improving outcomes in rodent models [1]. BHB also inhibits NLRP3 inflammasome activation, a key driver of neuroinflammation in TBI and chronic traumatic encephalopathy (CTE) [2]. A study in Journal of Cerebral Blood Flow & Metabolism showed ketone bodies improve cerebral metabolism