By Marc Lobliner, IFBB Pro

PricePlow’s deep dive into goBHB takes a hard look at a big question in the performance world: could beta-hydroxybutyrate be the next creatine? The answer, backed by science, is yes.

Creatine changed the supplement industry forever by helping athletes push harder, recover faster, and build muscle more efficiently. Now, goBHB is positioned to do the same, but on an even broader scale. Instead of just fueling muscle cells, goBHB fuels the entire body—including the brain and heart.

The article explains that goBHB is a natural energy molecule produced during fat metabolism and ketosis. Unlike caffeine or carbohydrates, goBHB gives the body a clean, efficient source of fuel without spikes or crashes. Studies show it can enhance endurance, cognitive focus, and recovery while supporting better mitochondrial function and reducing oxidative stress.

What makes goBHB exciting is that it doesn’t require a strict ketogenic diet to work. Exogenous BHB salts like goBHB deliver ketone energy instantly, giving athletes and everyday users the mental clarity and sustained energy once only possible through long-term keto adaptation.

The parallels to creatine are clear. Both compounds improve cellular energy production, enhance physical performance, and have long-term benefits for recovery and brain health. But BHB offers even more versatility – it’s not just for athletes but for anyone looking to improve focus, endurance, and metabolic efficiency.

PricePlow also highlights how bulk ketone powders are making BHB more accessible to supplement formulators and consumers. As research continues, the industry is starting to realize that goBHB could become the next universal performance enhancer—bridging the gap between physical and mental energy.