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Unveiling the Science of Ketones: Rob Rogers on goBHB Innovation

In an insightful interview with Investment Reports, Rob Rogers, a key figure at Ketone Labs, dives into the development and manufacturing process behind their flagship ingredient, goBHB. Rogers explains how goBHB, a bio-identical form of beta-hydroxybutyrate (BHB)—the body’s most abundant ketone—is produced through a natural fermentation process, setting it apart in the ketone supplement market. He highlights the ingredient’s authenticity and effectiveness, emphasizing Ketone Labs’ commitment to mirroring the body’s natural ketone production. This conversation offers a deep look into the science and innovation driving the growing interest in ketone supplementation for health and performance.

Can you explain the development and manufacturing process behind your flagship ingredient, goBHB, and what sets it apart in the ketone supplement market?

BHB, or beta-hydroxybutyrate, is one of three ketones produced by the body, alongside acetoacetate and acetone. Among these, BHB is the most abundant and serves as the cornerstone of our innovation. At Ketone Labs, we’ve developed a 100% bio-identical ketone that mirrors what the body naturally produces. Our BHB is created through a natural fermentation process, ensuring its authenticity and effectiveness.

The challenge with ketones is that the modern diet, rich in carbohydrates, limits the body’s production of these compounds. Historically, achieving significant ketone levels required adherence to a strict low-carb or ketogenic diet, which is notoriously difficult. With our supplements—offered in powders, gummies, capsules, gels or drinks—individuals can now access the benefits of ketones without the need for restrictive dietary changes, opening up a world of possibilities for improved metabolic health.

Want to learn more about the cutting-edge world of ketones? Read the full interview here.