In this episode, Bonnie is joined by Gary Millet, co-founder of Real Ketones, and they discuss the significance of intellectual property (IP) in business, highlighting its role in safeguarding unique inventions, fostering innovation, and granting market exclusivity. With over 77 patents, the value of IP for brands is emphasized, illustrating its pivotal role in creating market differentiation and fending off copycats. The discussion distinguishes between patents, trademarks, and copyrights, emphasizing the need for thorough research to avoid infringement. Using an airport analogy, Gary illustrates how IP enforcement works, ensuring a fair and regulated marketplace. They also touch on neurofibromatosis awareness, exploring potential benefits of BHB in relation to the disease.

Listen In!