In 2013 Gary Millet and Rob Rogers were introduced to the concept of being able to exogenously harness the energy of Beta Hydroxybutyrate (BHB), the most powerful energy molecule the body produces when it enters a catabolic state of ketosis through glucose deprivation.
After studying BHB they concluded that exogenous BHB could be externally ingested in an anabolic fed state, despite normal glucose levels, and utilized by the body for numerous benefits. We believed exogenous BHB could play a major, long-term role in human nutrition in aiding certain morbidities to an ever-growing sicker human population. This technology discovery spawned the birth of Axcess Global Sciences (AGS).
The decision to invest in exogenous BHB technology launched our efforts towards building a strong IP Platform that would allow us control over the use of exogeneous BHB electrolytes and acids worldwide. Our first step towards building our IP Platform came through the licensing of a patent called Weight Loss Medication and Method followed shortly after by licensing a patent from the University of South Florida called Compositions and Methods for Producing Elevated and Sustained Dietary Ketosis.
For AGS to accomplish their vision of a comprehensive IP Platform around BHB they assembled the necessary team and resources to create and patent our own IP technology. AGS now controls 33 granted domestic Composition Patents and 21 Composition Patents Pending in our US IP Platform with 7 Foreign Composition Patents and 87 PCT patent filings in key foreign markets.
In May 2021 AGS licensed its IP Platform to Ketone Labs to sell BHB to select companies for the production and sale of approved BHB and BHB related products. This relationship has been instrumental in pioneering a fast growth market of qualified companies who join us in our belief that BHB has significant, long term, sustainable growth potential in impacting worldwide health and wellness issues.
AGS and Ketone Labs now control the single licensing source of BHB ingredients within the supplement marketplace.
UTILIZING THE AGS IP PLATFORM
Ketone Labs is selective in their relationships for the use of the AGS IP Platform. These are the key technical aspects the IP Platform delivers:
- Competitive Advantage of Using BHB in a Product. Adding BHB to a product offering creates a significant competitive advantage and creates new opportunities in select market spaces.
- Market Protection. The strength and depth of our IP deters and prevents competitors from entering the market with “me too” products.
- Real Efficacy. The science around BHB is strong. It does what the science says it does and we have studies to prove it.
- Continued Innovation. AGS will continue to innovate and deepen its IP Platform and provide its partners access to that innovation.
- Technical Help. AGS can help with formulations, creative product ideas, and unique delivery systems for BHB.
- Market Awareness. Ketone Labs can help provide vital information that can be used to advance the awareness of the benefits of BHB to human health and performance.
COMPETITIVE FUNCTIONAL ADVANTAGES OF USING BHB IN A PRODUCT
- BHB is a high cellular energy molecule. BHB is the body’s preferred fuel, producing 2.5 times more energy than glucose. A true fatigue fighter. BHB can be utilized by the body even in a “glucose fed” state.
- BHB is immediately up taken by the brain. BHB can stimulate brain energy metabolism, increase brain speed, improve mental clarity and sharpness and improve memory. It can also increase cognitive performance and shows promising results in delaying related onset brain aging diseases.
- BHB is protective. Ketosis protects against hypoglycemia and muscle loss during dieting, thus no “low-carb flu,” when entering a low carb state. This reduces tiredness, hunger and irritability on any diet.
- BHB is effective in reducing normal anxiety and stress. ï BHB is effective in promoting better sleep.
- BHB is highly effective in weight loss. It suppresses appetite and carb cravings. Helps reduce “weight loss plateauing” because the brain is well-fed and the body maintains its normal metabolism rather than down regulating its energy level because it thinks it is starving during any caloric restricted diet.
- BHB supplementation allows people to enjoy the benefits of ketones without the harsh dietary restrictions to produce ketones endogenously. It leverages any diet plan.
- BHB is the only macro-nutritional ingredient that can be consumed during a fasting period that will not break a fast.
- BHB salts has been shown to be very effective in supporting hydration.
- BHB helps to lower insulin and glucose levels, which aids in and reduces the risk of Type 2 Diabetes while improving insulin sensitivity.
- BHB helps to improve human endurance and stamina, with no insulin/glucose crashes.
- BHB enhances mental and motor performance, helping to improve human performance such as athletics, and bodybuilding/body shaping.
- BHB produces fewer free radicals (Reactive Oxygen Species). This is extremely important in curbing and preventing aging, workouts, and improving cellular health.
- BHB reduces inflammation by interrupting inflammation pathways.
- BHB has special affinity for the heart and kidneys. There are numerous studies showing heart health and kidney function improvement.
- BHB has now been shown to have strong anti-viral effects and immunity boosting qualities.
- BHB has proven to be a very ineffective growth fuel for cancer cells. A great deal of research is currently being performed on ketones and cancer.
REAL EFFICACY
There are now dozens of new research studies being performed on BHB, ketones, ketogenic diets and exogeneous ketones. We believe the best studies are the ones you do yourself. We have conducted two significant human clinical study trials on BHB and numerous animal studies. Both Human Study 1 and Human Study 2 resulted in regulatory attorney approved Structure, Function Claims covering the following:
- Weight Loss
- Fat Loss
- Improvement in Lean to Fat Ratios
- Reduction of Hip Circumference
- Lowering of Normal Insulin Levels
- Lowering of Normal Cholesterol Levels
- Increased Brain Speed
- Reduction in Normal Anxiety and Stress
TECHNICAL HELP
Our deep understanding of BHB in all its forms (acids, electrolytes, acid/electrolytes), how it performs, how it tastes, how it reacts to other substances, etc. provides us the ability to quickly innovate perfect applications and create new delivery methods for BHB. We have developed and formulated these classes of BHB products.
- BHB Powders
- BHB Powders with MCT
- BHB Capsules
- Keto Gummies
- Keto Shots
- Keto Collagen
- Keto Protein
- Keto Bars
- Keto Chips
- Keto Popcorn
- Keto RTDs
BHB MARKET AWARENESS AND GROWTH
BHB is in its infancy in terms of both its potential and the understanding of its TRUE health and wellness value by consumers. The nature of BHB and its efficacy provides sustainability and continuous opportunity to utilize BHB in different formulations and in different delivery systems. The more consumers experience the benefits of BHB, the greater the demand will be for BHB.