Breaking news: New Study on goBHB and its ability to Prevent Muscle Loss just gets published.
In this reel, Cody Fernley shares three compelling reasons why he’s considering giving up caffeine. From energy crashes to disrupted sleep, he highlights the downsides of relying on coffee—and introduces ketones as a cleaner, more sustainable fuel source for focus and performance.
Start your day with purpose. Korrect Fuel combines electrolytes, trace minerals, exogenous ketones, and natural ketone activators to power your body and mind — whether you’re deep in creative flow or competing on the court.
A new frontier in sports nutrition is emerging with the concept of “dual fuel” supplementation — combining carbohydrates with exogenous ketones to enhance athletic performance. Traditionally, athletes have relied on carbohydrates to replenish glycogen stores during intense activity. However, new research shows that pairing carbs with ketone bodies, such as beta-hydroxybutyrate (BHB), may extend endurance, reduce glycogen depletion, and provide a more stable energy supply by allowing the body to burn both glucose and ketones simultaneously.
Beyond performance enhancement, the dual fuel approach offers promising physiological benefits. These include reduced lactate production, improved cognitive clarity, and better post-exercise recovery. With supplements like goBHB making this strategy more accessible, athletes and fitness enthusiasts may soon adopt this metabolic synergy as a standard tool for optimizing both energy output and recovery in high-intensity and endurance sports.
(Source: PricePlow Blog)
The energy drink category has become absolutely loaded these past couple of years, thanks to established names expanding further, closely related brands expanding into the space, and newcomers trying their hand at the industry. The beverage we have in the spotlight here is certainly not one we saw coming, primarily due to the company behind it being so distant with REV7, a diverse, functional energy drink from the pillow manufacturer MyPillow.
Evening workouts often pose a challenge: the need for energy and focus without the sleep disturbances caused by traditional stimulant-based pre-workouts. While many stimulant-free options exist, they frequently lack effective energy-boosting components. goBHB, a form of beta-hydroxybutyrate, offers a solution by providing direct cellular energy through ATP production, enhancing both performance and sleep quality.
PricePlow proposes two hypothetical goBHB-powered pre-workout formulations tailored for evening trainers. The first is a realistic, cost-effective blend featuring goBHB, L-citrulline, beta-alanine, creatine monohydrate, and cognitive enhancers like L-tyrosine and citicoline. The second is a full-power version that pushes the boundaries of stimulant-free performance. These concepts aim to inspire brands to develop effective, stimulant-free pre-workouts that support both energy and recovery for those who train later in the day.
Source: blog.priceplow.com/formulators-corner/gobhb-stim-free-preworkouts
Study Goal
Researchers wanted to see how β-hydroxybutyrate (β-HB)—a ketone body produced during ketosis—affects the energy powerhouses (mitochondria) in muscle cells.
🧪 What They Did
They tested β-HB in:
🧠 What They Found (In Simple Terms)
📌 Bottom Line
β-Hydroxybutyrate helps make muscle cells healthier by:
These benefits may help explain why ketogenic diets can maintain or even improve muscle function, despite having low carbohydrate intake.
🐁 The Mice (C2C12 Myotubes – Muscle Cells in Lab Culture)
The mice were not given a ketogenic diet.
Instead, their muscle cells (C2C12 myotubes) were:
This means:
Brigham Young University made history at the 2024 NCAA Cross Country Championships by winning both the men’s and women’s titles—an achievement fueled in part by goBHB ketone supplementation. As athletes pushed the limits of endurance, focus, and recovery, goBHB emerged as a key factor behind their peak performance, signaling a new chapter in sports nutrition and competitive training.
What if everything you’ve heard about the keto diet is only half the story?
Dr. Benjamin Bikman reveals the real science behind ketosis and insulin sensitivity and why going keto can transform your body in ways most people don’t understand. From preserving muscle to boosting brain function and gut health, this clip cuts through the hype and delivers the truth about how keto really works—and when it might not.
The energy drink category has become absolutely loaded these past couple of years, thanks to established names expanding further, closely related brands expanding into the space, and newcomers trying their hand at the industry. The beverage we have in the spotlight here is certainly not one we saw coming, primarily due to the company behind it being so distant with REV7, a diverse, functional energy drink from the pillow manufacturer MyPillow.
The energy drink market has long been dominated by caffeine-based products, which, while effective, often lead to undesirable side effects like sleep disturbances and energy crashes. Beta-hydroxybutyrate (BHB), a ketone body, offers a clean and sustained energy source without the drawbacks of traditional stimulants. It provides actual cellular energy by directly fueling the mitochondria, bypassing the need for glucose and avoiding overstimulation.
Beyond its energy-boosting capabilities, BHB has been shown to improve sleep quality, making it an ideal ingredient for evening consumption. This positions BHB as a game-changer in the functional beverage industry, catering to consumers seeking effective, stimulant-free energy solutions. With its dual benefits of enhancing both energy and sleep, BHB is poised to redefine the landscape of energy drinks and functional beverages.
Source: blog.priceplow.com/energy-drinks/stimulant-free-bhb