The energy drink category has become absolutely loaded these past couple of years, thanks to established names expanding further, closely related brands expanding into the space, and newcomers trying their hand at the industry. The beverage we have in the spotlight here is certainly not one we saw coming, primarily due to the company behind it being so distant with REV7, a diverse, functional energy drink from the pillow manufacturer MyPillow.
The energy drink market has long been dominated by caffeine-based products, which, while effective, often lead to undesirable side effects like sleep disturbances and energy crashes. Beta-hydroxybutyrate (BHB), a ketone body, offers a clean and sustained energy source without the drawbacks of traditional stimulants. It provides actual cellular energy by directly fueling the mitochondria, bypassing the need for glucose and avoiding overstimulation.
Beyond its energy-boosting capabilities, BHB has been shown to improve sleep quality, making it an ideal ingredient for evening consumption. This positions BHB as a game-changer in the functional beverage industry, catering to consumers seeking effective, stimulant-free energy solutions. With its dual benefits of enhancing both energy and sleep, BHB is poised to redefine the landscape of energy drinks and functional beverages.
Source: blog.priceplow.com/energy-drinks/stimulant-free-bhb
In an insightful interview with Investment Reports, Rob Rogers, a key figure at Ketone Labs, dives into the development and manufacturing process behind their flagship ingredient, goBHB. Rogers explains how goBHB, a bio-identical form of beta-hydroxybutyrate (BHB)—the body’s most abundant ketone—is produced through a natural fermentation process, setting it apart in the ketone supplement market. He highlights the ingredient’s authenticity and effectiveness, emphasizing Ketone Labs’ commitment to mirroring the body’s natural ketone production. This conversation offers a deep look into the science and innovation driving the growing interest in ketone supplementation for health and performance.
Can you explain the development and manufacturing process behind your flagship ingredient, goBHB, and what sets it apart in the ketone supplement market?
BHB, or beta-hydroxybutyrate, is one of three ketones produced by the body, alongside acetoacetate and acetone. Among these, BHB is the most abundant and serves as the cornerstone of our innovation. At Ketone Labs, we’ve developed a 100% bio-identical ketone that mirrors what the body naturally produces. Our BHB is created through a natural fermentation process, ensuring its authenticity and effectiveness.
The challenge with ketones is that the modern diet, rich in carbohydrates, limits the body’s production of these compounds. Historically, achieving significant ketone levels required adherence to a strict low-carb or ketogenic diet, which is notoriously difficult. With our supplements—offered in powders, gummies, capsules, gels or drinks—individuals can now access the benefits of ketones without the need for restrictive dietary changes, opening up a world of possibilities for improved metabolic health.
Want to learn more about the cutting-edge world of ketones? Read the full interview here.
30% of people who work out do so after 6 PM—the worst time to take a caffeinated pre-workout.
Now, you can fuel your evening workouts with a BHB-powered pre-workout that delivers energy without caffeine. When combined with glucose, it provides a dual-fuel effect for peak performance. Plus, BHB supports better sleep and reduced inflammation, so you wake up refreshed and soreness-free.
Last week we teased the latest study, now we’re excited to share the full results. A randomized, double-blind, placebo-controlled trial has confirmed that daily intake of D-BHB significantly improves sleep quality in healthy adults.
This study marks a pivotal step in understanding how D-BHB supports better rest, recovery, and overall wellness.
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As consumers seek clean, sustained energy and metabolic support, goBHB® continues to lead the way. Unlike traditional carbohydrates that can cause energy crashes, goBHB® provides a more efficient fuel source, helping to:
This year’s Expo West was a tremendous success, and Ketone Labs extends a heartfelt thank you to everyone who visited our booth and joined us for our exclusive event. The excitement surrounding goBHB®, our industry-leading exogenous ketone, was undeniable — making it one of the most talked about innovations at the show.
With exciting partnerships and new product innovations on the horizon, Ketone Labs remains committed to driving the future of health and wellness. We look forward to continuing conversations with our industry partners and bringing more cutting-edge solutions to market.
The overwhelming interest at Expo West reinforces the growing demand for functional ingredients that enhance energy, focus, and metabolic health. As the industry continues to evolve, goBHB® is at the forefront of this movement, empowering brands to create innovative, science-backed products that deliver real results.
A groundbreaking new study on goBHB®’s role in sleep is about to drop—and you’ll be the first to see the results. Stay tuned for next week’s exclusive reveal!
Did you know that certain cells thrive on glucose? Research suggests that ketones—like goBHB®—may provide a unique metabolic advantage in supporting cellular health.
A growing body of evidence, including insights from Dr. Thomas Seyfried, explores how ketones can fuel healthy cells while influencing energy pathways in ways that may support overall wellness. In this video, Dr. Seyfried discusses how metabolic therapies, including exogenous ketones, could play a role in optimizing health and metabolic balance.
At Ketone Labs, we provide high-quality, patented goBHB® to support metabolic health, energy, and longevity. Whether you’re looking to enhance your personal wellness or develop innovative formulations, goBHB® offers a powerful solution.
🎥 Watch the full video to learn more
Explore how goBHB® can elevate your formulations.
Ketone Labs
5140 A OLD BOONVILLE HWY, 47715, EVANSVILLE
📧 tomwilliams@ketonelabs.com
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At Ketone Labs, we understand that economic uncertainty and rising costs are affecting businesses and consumers alike. In light of ongoing tariff changes and supply chain pressures, we want to personally reassure you of one thing: we will not pass these increases on to you.
While many companies are adjusting their prices in response to inflation and shifting government policies, we are choosing to absorb these costs rather than burdening our customers.
“The current economic climate presents real challenges, but our priority remains the same—supporting our customers with stability and reliability,” said Rob Rogers, Co-Founder of Ketone Labs. “Rather than raising prices, we are standing firm, ensuring that you continue to receive the highest-quality products at a fair price.”
Despite significant increases in raw material, packaging, and shipping costs, we are committed to holding our prices steady because we believe in doing right by the people who trust us.
“At Ketone Labs, our mission has always been to empower better health and wellness, and that means more than just great products—it means consistency, transparency, and integrity,” Gary Millet, Co-Founder of Ketone Labs continued. “In a time when uncertainty is everywhere, we want to be a source of trust for you.”
As industries everywhere adjust to new economic realities, Ketone Labs is standing by its customers. Our commitment remains unwavering: delivering premium-quality products without compromise.
Thank you for your continued trust and support.
Sincerely,
Rob Rogers & Gary Millet
Co-Founders, Ketone Labs
Ketone Labs
5140 A OLD BOONVILLE HWY, 47715 EVANSVILLE
📧 support@ketonelabs.com
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At Ketone Labs, we don’t just supply goBHB®—we engineer formulations to fit your exact product vision. Whether you’re developing supplements for performance, cognition, metabolism, or recovery, we optimize the R/S enantiomeric ratio for maximum efficacy and differentiation in the market.
💪 goBHB® Active
Optimized for pre-workout, endurance, and hydration with a 70D/30L ratio
🧠 goBHB® Neuro
Designed for cognition, stress relief, and sleep support, balancing energy and neurotransmitter function with a 35D/65L ratio
🔥 goBHB® Lean
Supports appetite control, fasting, and metabolic health with a tailored 60D/40L ratio
Want to see how our enantiomeric ratios are optimized for different product categories? Download the Formulator’s Guide for an in-depth look at how goBHB® can transform your formulation.
If you can dream it, we can formulate it. Let’s collaborate to develop a cutting-edge product that sets your brand apart.
Ketone Labs
5140 A OLD BOONVILLE HWY, 47715, EVANSVILLE
🔗 TikTok – @ketonelabs
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As we welcome 2025, we at Ketone Labs are thrilled to share our vision for the year ahead. With your trust and partnership, we’re setting bold new goals, launching innovative products, and continuing to redefine what’s possible with goBHB®.
Here’s a glimpse of what’s driving us forward this year:
Your pursuit of better products and results inspires us. We’re dedicated to supporting customers like you with cutting-edge solutions tailored to today’s health challenges and opportunities.
With the rise of semaglutide use, we’re introducing enhancements to goBHB® formulations designed to complement its benefits. Our focus is to help customers unlock their full potential with balanced energy, appetite control, and sustained performance.
The future of health lies in longevity and cognitive optimization. goBHB® continues to be a trusted macronutrient delivering ketone energy that supports mitochondrial health, ATP production, and enhanced brain function—keeping your mind sharp and body resilient.
In 2025, we’re taking ATP support to the next level, combining goBHB® with complementary fuels to power workouts, recovery, and everyday performance.
As always, we remain committed to delivering products that inspire confidence, health, and success for your business and customers. Stay tuned for new product announcements and exciting partnerships in the coming months!
Let’s achieve more together in 2025. Please feel free to reach out if you’d like to discuss how goBHB® can help you meet your goals this year.
Here’s to a successful year ahead!
Ketone Labs
📧 TOMWILLIAMS@ketonelabs.com
📍 5140 A OLD BOONVILLE HWY, 47715, EVANSVILLE
🔗 TikTok – @ketonelabs
🔗 Instagram – @ketonelabs
🔗 LinkedIn – Ketone Labs
🔗 YouTube – goBHB
The wellness market is evolving, and goBHB® is at the forefront of this transformation.
As the key ingredient in many products including RTD’s, goBHB® delivers clean, sustainable energy that resonates with today’s health-conscious and performance-driven consumers.
Biohacking is the practice of optimizing health, performance, and longevity through science, technology, and innovative nutrition. It’s a movement that empowers individuals to take control of their biology for better results in their daily lives.
goBHB® aligns perfectly with biohacking principles, offering:
goBHB® was featured in the groundbreaking documentary “Biohack Yourself”, which premiered at the 32nd Annual Longevity Fest 2024.
In this film, Rob Rogers and Gary Millett, co-founders of Ketone Labs, share how their goBHB® is revolutionizing the energy drink industry and empowering individuals to achieve more. The documentary explores the biohacking movement and showcases how innovative ingredients like goBHB® are reshaping health and performance.
By incorporating goBHB® into your products, you align with a growing demand for clean energy solutions and position your brand as part of the future of wellness and biohacking.
Together, let’s redefine what’s possible for health and performance.
Ketone Labs