Category: In The News

Evansville, IN, April 2, 2026

Ketone Labs today announced that a partner product powered by its patented goBHB® ingredient has been ned Winner – Best Health Innovation at the World Food Innovation Awards 2026, unveiled at IFE 2026 at ExCeL London as part of Food, Drink & Hospitality Week.

The award recognizes the product as a leading advancement in health-focused nutrition, selected from more than 100 brands across 28 countries. This milestone underscores the growing global demand for clinically grounded, performance-driven ingredients like goBHB®

goBHB® is a bioidentical energy molecule and macronutrient designed to deliver rapid, efficient energy while supporting metabolic function at the cellular level. Unlike traditional approaches that rely on sugars or stimulants, goBHB® works with the body’s natural physiology to provide immediate and sustained energy, supporting cognitive performance, physical endurance, and metabolic health.

“This recognition is a powerful validation of where the industry is heading,” said Rob Rogers Founder of Ketone Labs. “We are seeing a shift toward smarter, science-backed formulations that do more than just deliver calories. goBHB® enables brands to create products that truly perform, and this award reflects the impact of that innovation on a global stage.”

The World Food Innovation Awards, organized by FoodBev Media, celebrate excellence and forward- thinking across the international food and beverage industry. Winners are selected based on their ability to combine scientific integrity, consumer benefit, and real-world application.

This recognition highlights Ketone Labs’ role as a leading ingredient supplier for next-generation nutrition, empowering brands to develop products that support energy, performance, and metabolic health without compromise.

As demand continues to grow, Ketone Labs remains focused on expanding access to goBHB® across functional beverages, performance nutrition, and everyday wellness products worldwide.

Contact: Mackenzie Rogers
Vice President of Marketing
(385) 547-8828
Mackenzie@ketonelabs.com
Ketonelabs.com

Godspeed Cellular Energy Drink introduces a different take on energy supplementation by moving away from traditional high-dose caffeine formulas. Instead, it combines 6.77 grams of exogenous ketones with paraxanthine and a carefully selected nootropic blend to deliver sustained energy, sharper focus, and reduced crash potential.

Developed by Godspeed Nutrition, this ready-to-mix powder is designed to support metabolic flexibility — providing alternative fuel sources for the body while enhancing cognitive performance. Key ingredients include beta-hydroxybutyrate (goBHB) to support cellular energy production, electrolytes for hydration balance, and compounds aimed at improving alertness and mental clarity.

Positioned as a premium energy solution, Godspeed targets athletes, entrepreneurs, and high-performance individuals seeking cleaner stimulation without the typical side effects associated with conventional energy drinks.

Read the original article on PricePlow:
https://blog.priceplow.com/energy-drinks/godspeed-cellular-energy-drink

The supplement industry continues to explore new ways to enhance performance, strength, and metabolic efficiency. One of the most interesting recent launches comes from KetoneLabs, with the release of Real Ketones Elevate Creatine BHB5000 — a product that combines creatine with exogenous ketones in a single, high-dose formula.

This launch signals a broader trend: merging traditionally separate supplement categories into more integrated, performance-oriented solutions.

What Is Elevate Creatine BHB5000?

Elevate Creatine BHB5000 is a powdered supplement designed to deliver both:

• Creatine – widely used to support strength, power output, and muscle performance
• Beta-Hydroxybutyrate (BHB) ketones – compounds associated with energy availability, mental clarity, and ketogenic metabolism

Instead of positioning ketones as a standalone product, KetoneLabs integrates them directly with creatine, aiming to support both physical performance and cognitive energy.

Why Combine Creatine and BHB?

Creatine is best known for its role in ATP regeneration, helping muscles perform repeated high-intensity efforts. BHB ketones, on the other hand, act as an alternative energy substrate that can be used by both the brain and muscles.

By combining these two, the formula aims to:

• Support strength and power output
• Provide clean, fast-acting energy
• Reduce perceived fatigue during intense training
• Offer potential cognitive benefits, especially during low-carb or ketogenic diets

This dual-action approach may appeal to athletes, biohackers, and fitness enthusiasts looking for more than traditional creatine monohydrate.

A High-Dose Ketone Strategy

The “BHB5000” name highlights one of the product’s main selling points: a 5-gram dose of BHB ketones per serving. This is a notably high amount compared to many ketone supplements on the market, which often use smaller, less impactful doses.

According to coverage by PricePlow, the product is positioned as a premium option for users who want measurable ketone intake without sacrificing creatine effectiveness.

Who Is This Product For?

Elevate Creatine BHB5000 may be especially relevant for:

• Strength and power athletes
• Cross-training and high-intensity fitness practitioners
• Individuals following ketogenic or low-carb diets
• Users interested in cognitive performance alongside physical output

It also reflects a growing demand for multi-functional supplements that reduce the need for stacking multiple products.

What This Launch Says About the Supplement Market

This product highlights a broader industry shift:

• Supplements are becoming more purpose-built, not just single-ingredient
• Performance is being defined as both physical and mental
• Ketones are moving beyond niche ketogenic audiences into mainstream fitness

As innovation continues, formulas like Elevate Creatine BHB5000 may become a blueprint for future hybrid supplements.

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Sources and Further Reading

• Original article:
  https://blog.priceplow.com/supplement-news/real-ketones-elevate-creatine-bhb5000
• LinkedIn post:
  https://www.linkedin.com/posts/priceplow-news_ketonelabs-gobhb-ketones-activity-7419014490140188672-FiNq

Evansville, IN — January 13, 2026 — Ketone Labs announced today that Cleanform Nutrition has officially achieved NSF Certified for Sport® certification, a major milestone that significantly expands access to goBHB®, its flagship ketone ingredient, across organized athletics at every level.

NSF Certified for Sport® is widely recognized as the gold standard for dietary supplement safety in sports. The certification verifies that products are free from banned substances, accurately labeled, and manufactured under strict quality and safety controls. With this certification, Cleanform Nutrition products containing goBHB® are now approved for use by youth athletes, collegiate programs, professional organizations, and Olympic-level competitors.

This certification represents years of work focused on quality, transparency, and athlete safety. NSF Certified for Sport® allows goBHB® to be used confidently in sports settings where ingredient integrity and compliance are non-negotiable.

goBHB® is a patented beta-hydroxybutyrate ingredient designed to support metabolic efficiency and clean energy production. With NSF Certified for Sport® status, goBHB® can now be integrated into sports nutrition protocols for a wide range of applications, including performance support, recovery, concussion mitigation, and cognitive resilience.

The certification removes long-standing barriers that previously limited ketone adoption in regulated sports environments. Athletic departments, teams, and performance professionals can now utilize goBHB® knowing it meets the highest standards for safety and compliance.

Cleanform Nutrition’s NSF Certified for Sport® status enables responsible use of goBHB® across all levels of sport. This includes youth athletics where safety and ingredient transparency are paramount, high school and collegiate programs governed by strict compliance requirements, and professional and elite sports where performance and recovery demands are highest.

Ketone Labs and Cleanform Nutrition emphasize that NSF Certified for Sport® certification reflects a broader commitment to evidence-based formulation, rigorous testing, and responsible innovation. Every batch undergoes extensive screening to ensure consistency, purity, and compliance with banned substance lists.

The mission of Ketone Labs is to raise the standard for sports nutrition. This certification reinforces that goBHB® is not only innovative, but also trustworthy for the most demanding athletic environments.

About Ketone Labs

Ketone Labs is a science-driven ingredient company focused on advancing ketone-based metabolic technologies for health, performance, and recovery. Through patented ingredients such as goBHB®, Ketone Labs partners with brands and institutions committed to the highest standards of quality, transparency, and safety.

Media inquiries:
Mackenzie@ketonelabs.com

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A new human study has highlighted the potential benefits of goBHB, the well-known exogenous ketone ingredient from Ketone Labs, showing it may support the preservation of lean muscle while reducing body fat.

Researchers found that participants who supplemented with goBHB salts during a calorie-restricted diet experienced:

• Significant reductions in fat mass
• Improved lean-mass-to-fat-mass ratio
• Maintenance of resting metabolic rate, a key factor often reduced during dieting

These results are notable because dieting typically leads to both fat and muscle loss, along with a slowdown in metabolism. The study suggests that goBHB may help counteract these effects, making it a useful ingredient for athletes and individuals focused on improving body composition.

The study also reported lower LDL cholesterol and stable liver-enzyme levels, indicating a positive safety profile for the ingredient.

According to the authors, goBHB may serve as a promising metabolic-support tool for people looking to lose weight without sacrificing muscle mass.

The full research paper is available through MDPI.

Read the full article on Stack3d.

In this powerful episode, Dr. Ben Bikman joins Marc Lobliner to uncover the science behind one of the most overlooked yet life-changing molecules: beta-hydroxybutyrate (BHB). You’ll learn:

✅ What BHB actually is and how it fuels your brain and body
✅ Why ketones like goBHB are more than just a “keto supplement”
✅ How BHB impacts metabolism, energy, inflammation, and longevity
✅ The shocking truth about glucose, insulin resistance, and modern health
✅ How YOU can take control of your health using cutting-edge science

Whether you’re a high-performing athlete, biohacker, or just trying to feel better every day—this episode is for you.

At Ketone Labs, we’re solving a common dilemma for evening athletes: how to fuel intense workouts without compromising sleep. In episode 15 of Formulator’s Corner, we introduce two innovative stim-free pre-workout concepts powered by our signature ingredient, goBHB®.

These formulas are designed specifically for 6PM training sessions, offering clean energy without stimulants — and with the unique benefit of promoting better sleep and recovery. No more choosing between performance and rest. This is a bold new direction in performance nutrition — and we’re just getting started.

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In this reel, Cody Fernley shares three compelling reasons why he’s considering giving up caffeine. From energy crashes to disrupted sleep, he highlights the downsides of relying on coffee—and introduces ketones as a cleaner, more sustainable fuel source for focus and performance.

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Uma publicação compartilhada por 𝖢𝗈𝖽𝗒 𝖥𝖾𝗋𝗇𝗅𝖾𝗒 (@cody_fernley)