Unveiling the Science of Ketones: Rob Rogers on goBHB Innovation

In an insightful interview with Investment Reports, Rob Rogers, a key figure at Ketone Labs, dives into the development and manufacturing process behind their flagship ingredient, goBHB. Rogers explains how goBHB, a bio-identical form of beta-hydroxybutyrate (BHB)—the body’s most abundant ketone—is produced through a natural fermentation process, setting it apart in the ketone supplement market. He highlights the ingredient’s authenticity and effectiveness, emphasizing Ketone Labs’ commitment to mirroring the body’s natural ketone production. This conversation offers a deep look into the science and innovation driving the growing interest in ketone supplementation for health and performance.

Can you explain the development and manufacturing process behind your flagship ingredient, goBHB, and what sets it apart in the ketone supplement market?

BHB, or beta-hydroxybutyrate, is one of three ketones produced by the body, alongside acetoacetate and acetone. Among these, BHB is the most abundant and serves as the cornerstone of our innovation. At Ketone Labs, we’ve developed a 100% bio-identical ketone that mirrors what the body naturally produces. Our BHB is created through a natural fermentation process, ensuring its authenticity and effectiveness.

The challenge with ketones is that the modern diet, rich in carbohydrates, limits the body’s production of these compounds. Historically, achieving significant ketone levels required adherence to a strict low-carb or ketogenic diet, which is notoriously difficult. With our supplements—offered in powders, gummies, capsules, gels or drinks—individuals can now access the benefits of ketones without the need for restrictive dietary changes, opening up a world of possibilities for improved metabolic health.

Want to learn more about the cutting-edge world of ketones? Read the full interview here.

A Breakthrough in Sleep Science: D-BHB’s Impact on Sleep Quality

30% of people who work out do so after 6 PM—the worst time to take a caffeinated pre-workout.

Now, you can fuel your evening workouts with a BHB-powered pre-workout that delivers energy without caffeine. When combined with glucose, it provides a dual-fuel effect for peak performance. Plus, BHB supports better sleep and reduced inflammation, so you wake up refreshed and soreness-free.


New Study Revealed

Last week we teased the latest study, now we’re excited to share the full results. A randomized, double-blind, placebo-controlled trial has confirmed that daily intake of D-BHB significantly improves sleep quality in healthy adults.

Key Findings

  • Better Mornings
    Reduced sleepiness upon waking
  • Improved Sleep Patterns
    Enhanced sleep initiation and maintenance
  • Refreshed Wake Ups
    Higher scores for feeling rejuvenated in the morning

This study marks a pivotal step in understanding how D-BHB supports better rest, recovery, and overall wellness.

📄 Read the Study


Ready to explore the benefits of D-BHB?

🔗 Learn More


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goBHB®: The Future of Energy and Metabolic Health

As consumers seek clean, sustained energy and metabolic support, goBHB® continues to lead the way. Unlike traditional carbohydrates that can cause energy crashes, goBHB® provides a more efficient fuel source, helping to:

  • Boost Endurance & Performance
  • Improve Overall Metabolic Health
  • Enhance Cognitive Function and Cellular Health
  • Lower Anxiety and Stress
  • Promote Longevity
  • Support Getting into the Flow State

goBHB® Steals the Spotlight at Expo West 2025

This year’s Expo West was a tremendous success, and Ketone Labs extends a heartfelt thank you to everyone who visited our booth and joined us for our exclusive event. The excitement surrounding goBHB®, our industry-leading exogenous ketone, was undeniable — making it one of the most talked about innovations at the show.


What’s Next?

With exciting partnerships and new product innovations on the horizon, Ketone Labs remains committed to driving the future of health and wellness. We look forward to continuing conversations with our industry partners and bringing more cutting-edge solutions to market.

The overwhelming interest at Expo West reinforces the growing demand for functional ingredients that enhance energy, focus, and metabolic health. As the industry continues to evolve, goBHB® is at the forefront of this movement, empowering brands to create innovative, science-backed products that deliver real results.


Game-Changer Alert!

A groundbreaking new study on goBHB®’s role in sleep is about to drop—and you’ll be the first to see the results. Stay tuned for next week’s exclusive reveal!

The Science Behind goBHB® & Metabolic Health

Did you know that certain cells thrive on glucose? Research suggests that ketones—like goBHB®—may provide a unique metabolic advantage in supporting cellular health.

A growing body of evidence, including insights from Dr. Thomas Seyfried, explores how ketones can fuel healthy cells while influencing energy pathways in ways that may support overall wellness. In this video, Dr. Seyfried discusses how metabolic therapies, including exogenous ketones, could play a role in optimizing health and metabolic balance.

At Ketone Labs, we provide high-quality, patented goBHB® to support metabolic health, energy, and longevity. Whether you’re looking to enhance your personal wellness or develop innovative formulations, goBHB® offers a powerful solution.

🎥 Watch the full video to learn more

Explore how goBHB® can elevate your formulations.


Contact Us

Ketone Labs
5140 A OLD BOONVILLE HWY, 47715, EVANSVILLE
📧 tomwilliams@ketonelabs.com

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Special Announcement

Dear Valued Customer,

At Ketone Labs, we understand that economic uncertainty and rising costs are affecting businesses and consumers alike. In light of ongoing tariff changes and supply chain pressures, we want to personally reassure you of one thing: we will not pass these increases on to you.

While many companies are adjusting their prices in response to inflation and shifting government policies, we are choosing to absorb these costs rather than burdening our customers.

“The current economic climate presents real challenges, but our priority remains the same—supporting our customers with stability and reliability,” said Rob Rogers, Co-Founder of Ketone Labs. “Rather than raising prices, we are standing firm, ensuring that you continue to receive the highest-quality products at a fair price.”

Despite significant increases in raw material, packaging, and shipping costs, we are committed to holding our prices steady because we believe in doing right by the people who trust us.

“At Ketone Labs, our mission has always been to empower better health and wellness, and that means more than just great products—it means consistency, transparency, and integrity,” Gary Millet, Co-Founder of Ketone Labs continued. “In a time when uncertainty is everywhere, we want to be a source of trust for you.”

As industries everywhere adjust to new economic realities, Ketone Labs is standing by its customers. Our commitment remains unwavering: delivering premium-quality products without compromise.

Thank you for your continued trust and support.

Sincerely,
Rob Rogers & Gary Millet
Co-Founders, Ketone Labs


Follow Us

Ketone Labs
5140 A OLD BOONVILLE HWY, 47715 EVANSVILLE
📧 support@ketonelabs.com

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Create the Perfect goBHB® Formula for Your Brand

At Ketone Labs, we don’t just supply goBHB®—we engineer formulations to fit your exact product vision. Whether you’re developing supplements for performance, cognition, metabolism, or recovery, we optimize the R/S enantiomeric ratio for maximum efficacy and differentiation in the market.


Why Partner with Us?

  • Tailored BHB Solutions
    Custom formulations designed for energy, neuro, metabolic, and recovery products
  • Precision R/S Ratio Optimization
    Enhance ATP production, neurotransmitter function, and metabolic efficiency
  • Industry Expertise & Full Support
    Work with a trusted BHB innovator to craft and refine your ideal product

Featured Formulations with goBHB®

💪 goBHB® Active
Optimized for pre-workout, endurance, and hydration with a 70D/30L ratio

🧠 goBHB® Neuro
Designed for cognition, stress relief, and sleep support, balancing energy and neurotransmitter function with a 35D/65L ratio

🔥 goBHB® Lean
Supports appetite control, fasting, and metabolic health with a tailored 60D/40L ratio


Explore the Science Behind goBHB®

Want to see how our enantiomeric ratios are optimized for different product categories? Download the Formulator’s Guide for an in-depth look at how goBHB® can transform your formulation.

📄 VIEW THE GUIDE


Let’s Build Your Formula

If you can dream it, we can formulate it. Let’s collaborate to develop a cutting-edge product that sets your brand apart.

📧 CONTACT US

Ketone Labs
5140 A OLD BOONVILLE HWY, 47715, EVANSVILLE

🔗 TikTok – @ketonelabs
🔗 Instagram – @ketonelabs
🔗 LinkedIn – Ketone Labs
🔗 YouTube – goBHB

Kickstart 2025 with goBHB®: New Goals, New Innovations, and Elevated Support

As we welcome 2025, we at Ketone Labs are thrilled to share our vision for the year ahead. With your trust and partnership, we’re setting bold new goals, launching innovative products, and continuing to redefine what’s possible with goBHB®.

Here’s a glimpse of what’s driving us forward this year:


Meeting the Demand for Better

Your pursuit of better products and results inspires us. We’re dedicated to supporting customers like you with cutting-edge solutions tailored to today’s health challenges and opportunities.


Semaglutide Support

With the rise of semaglutide use, we’re introducing enhancements to goBHB® formulations designed to complement its benefits. Our focus is to help customers unlock their full potential with balanced energy, appetite control, and sustained performance.


Longevity and Brain Health

The future of health lies in longevity and cognitive optimization. goBHB® continues to be a trusted macronutrient delivering ketone energy that supports mitochondrial health, ATP production, and enhanced brain function—keeping your mind sharp and body resilient.


Dual Fuel Energy for Peak Performance

In 2025, we’re taking ATP support to the next level, combining goBHB® with complementary fuels to power workouts, recovery, and everyday performance.


As always, we remain committed to delivering products that inspire confidence, health, and success for your business and customers. Stay tuned for new product announcements and exciting partnerships in the coming months!

Let’s achieve more together in 2025. Please feel free to reach out if you’d like to discuss how goBHB® can help you meet your goals this year.

Here’s to a successful year ahead!

Contact Us

Ketone Labs
📧 TOMWILLIAMS@ketonelabs.com
📍 5140 A OLD BOONVILLE HWY, 47715, EVANSVILLE

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Supercharge Your Products with goBHB® – As Seen in “Biohack Yourself”

The wellness market is evolving, and goBHB® is at the forefront of this transformation.

As the key ingredient in many products including RTD’s, goBHB® delivers clean, sustainable energy that resonates with today’s health-conscious and performance-driven consumers.

What is Biohacking?

Biohacking is the practice of optimizing health, performance, and longevity through science, technology, and innovative nutrition. It’s a movement that empowers individuals to take control of their biology for better results in their daily lives.

goBHB® aligns perfectly with biohacking principles, offering:

  • Clean Energy: Sustained energy without sugar or caffeine crashes.
  • Cognitive Focus: Enhanced mental clarity and performance.
  • Physical Endurance: A reliable energy source for the body and brain.

As Seen in the Documentary “Biohack Yourself”

goBHB® was featured in the groundbreaking documentary “Biohack Yourself”, which premiered at the 32nd Annual Longevity Fest 2024.

In this film, Rob Rogers and Gary Millett, co-founders of Ketone Labs, share how their goBHB® is revolutionizing the energy drink industry and empowering individuals to achieve more. The documentary explores the biohacking movement and showcases how innovative ingredients like goBHB® are reshaping health and performance.

🎥 Learn More About the Film

Why Choose goBHB® for Your Products?

  • Consumer Trust: Backed by science, goBHB® has powered over 300 million doses worldwide.
  • Wellness Trends: Health awareness and biohacking are booming, and goBHB® positions your brand as a leader in health innovation.
  • Proven Success: goBHB® is already setting the standard for clean, ketone-powered energy.

Partner with Us

By incorporating goBHB® into your products, you align with a growing demand for clean energy solutions and position your brand as part of the future of wellness and biohacking.

🌐 Explore goBHB®

Together, let’s redefine what’s possible for health and performance.
Ketone Labs

Defying Limits at 59 – Unlocking Peak Performance with BHB

At 59, he defied the odds—recovering from two bicep tears and surgeries faster than doctors expected. His secret? BHB, a key to reducing inflammation and accelerating healing.


BHB fuels workouts like never before, combining ketones and glucose for sustained energy and peak performance. No more mid-workout crashes—just unstoppable strength.

Axcess Global Sciences Wins $2M Trademark Counterfeiting Judgment Against Context Health Products

Salt Lake City, UT— 01/27/2025 — Axcess Global Sciences (“AGS”) announced today that United States District Judge Charles Eskridge of the Southern District of Texas has awarded AGS statutory damages of $2,000,000 in a case involving the sale of counterfeit goBHB® products. The judgment was issued against Ozcan Group, Inc., operating as Context Health Products, and its principals, Sami Ozcan and Ibrahim Arslan.

Judge Eskridge’s ruling emphasized the high value of AGS’s goBHB® trademark, the deliberate nature of the Defendants’ infringement, and the necessity of strong deterrence measures. The case, titled Axcess Global Sciences, LLC v. Ozcan Group, Inc. dba Context Health Products, et al, Case No. 4:23-cv-02704 (S.D. Tex.), underscores the critical importance of protecting intellectual property rights in the health and wellness industry.

Gary Millet, Managing Director of AGS, commented on the decision:

“This judgment is not just a victory for AGS, but for all companies dedicated to maintaining the integrity of their brands and protecting consumers from counterfeit products. Our goBHB® trademark represents years of innovation and a commitment to excellence, and we will continue to defend it vigorously to ensure our customers receive only the highest quality products.”

The $2,000,000 judgment highlights the importance of safeguarding trusted brands in a competitive market, sending a strong message to those who attempt to profit from counterfeit goods at the expense of legitimate businesses and consumer trust.


Axcess Global Sciences, LLC is a leader in the development and commercialization of innovative health and wellness solutions. Axcess Global Sciences’s flagship product, goBHB®, is a patented ketone body formulation used worldwide in supplements and functional foods to support energy, focus, and performance. AGS remains committed to delivering products of the highest quality, underpinned by cutting-edge science and rigorous standards.

For more information, please contact:
Media Contact: Courtney Key
Email: courtney@ketonelabs.com
https://ketonelabs.com