Ketones are the fourth Macronutrient. BHB is TRUE cellular energy. In a dynamic, ever-growing world focused on improving cellular energy and metabolism, Beta-Hydroxybutyrate (BHB) stands out as the most exceptionally versatile and efficient cellular fuel source. BHB is an evolutionary and crucial molecule that surpasses any other cellular energy source in its ability to positively impact health, longevity, and performance, making BHB the gold standard for cellular energy.