goBHB has a unique ability to enhance mood and happiness. Studies have shown that BHB can mitigate the effects of stress and anxiety by influencing neurotransmitter balance in the brain by calming neurotransmitters and providing a unique, alternative brain energy source shown to improve cognitive function and overall mental well-being. In a US Census Bureau report, almost a third of the USA population expressed anxiety and depression symptoms in 2023. 

 PRODUCT DESIGN: 

This product would harness the power of a patented combination of BHB and C8 MCT to create a natural stress-reducing and mood-boosting powder. An AGS clinical study demonstrated a significant 39% reduction in stress levels with this unique combination. BHB and C8 MCT coupled with a few other unique ingredients would support a calmer, more positive mental state by providing the body with a unique combination of alternative energy sources. It would balance neurotransmitters while also promoting overall well-being. 

TARGET AUDIENCES: 

• Stressed-out professionals/First responders: Individuals in high-pressure jobs seeking ways to manage daily stress, enhance their focus, and improve their overall productivity. 
• People with anxiety: Those experiencing generalized anxiety or milder forms who want supplementary support to manage symptoms and promote calmness. 
• Wellness enthusiasts: Individuals interested in natural health solutions, biohacking, and optimizing their mental and emotional well-being. 
• Busy parents/caregivers: People juggling the demands of parenting or caregiving, needing help to manage stress and emotional balance. 
• Parents seeking to cope with their children: Individuals looking for ways to better manage the stress and emotional challenges that come with parenting. 
• Students: Individuals facing academic pressure who want to reduce test anxiety, improve focus, and enhance their study performance. 
• Anyone seeking a mood boost: People desiring a natural way to feel happier, more positive, and cultivate a more optimistic outlook. 

 POTENTIAL MESSAGING: 

• Calm your mind. Fuel your focus. Conquer your day: Address being overwhelmed, find the clarity you need to excel, boost mental energy, unlock your true potential at work and GET HAPPY. 
• Feed your inner calm with this Superfuel: Harness the power of BHB and MCTs for natural stress reduction and a happier state of mind.