Beta-hydroxybutyrate (BHB) just made its grand entrance into the mainstream energy market, and the response has been nothing short of electric. At SupplySide West 2024, the unveiling of XPO NRG – a collaborative energy drink featuring goBHB™ from Ketone Labs – turned heads and changed perceptions about what’s possible in energy beverages.

A New Era in Energy Drinks

The scene at SupplySide West told the story: crowds gathering at multiple booths, all buzzing about the same innovation. XPO NRG, a limited-edition energy drink available exclusively at the event, quickly became the talk of the show. The drink’s success wasn’t just about its refreshing lemonade flavor – it was about delivering something that seemed impossible: clean, sustained energy without the jitters or crash associated with traditional energy drinks.

“Competition happens at the bottom, collaboration happens at the top,” remarked PricePlow’s Ben Kane, the project’s coordinator. This collaborative spirit united industry-leading ingredient suppliers including Ketone Labs, TSI Group, Kyowa Hakko, NNB Nutrition, PLT Health Solutions, and Sensapure Flavors to create a potential template for future energy beverages.

What made XPO NRG different? At its core was goBHB™ – a free acid form of D-BHB that provides rapid, clean energy by tapping into the body’s natural alternative fuel system. Unlike traditional energy drinks that rely solely on stimulants (and often sugar), XPO NRG demonstrated how ketones can deliver sustained energy while supporting cognitive function.

Beyond Keto: BHB as the Fourth Macronutrient

The success of XPO NRG reveals something bigger: BHB is breaking free from its “keto-only” reputation. While ketones were initially popularized through the ketogenic diet, research has shown that their benefits extend far beyond carb-restricted eating plans.

Exogenous BHB is now for everyone—from athletes needing endurance to those boosting brain function. Offering clean, lasting energy, BHB is proving versatile and backed by research.

goBHB™ represents a paradigm shift in how we think about energy and nutrition. Just as we consider proteins, fats, and carbohydrates essential macronutrients, ketones are emerging as a fourth macronutrient – one that can provide immediate, clean energy regardless of your dietary choices.

Recent research has demonstrated BHB’s diverse benefits:

• Neuroprotective properties
• Enhanced cognitive function and mental clarity
• Improved metabolic flexibility
• Support for athletic performance
• Blood sugar regulation

You can read about these benefits — and more — in our article, “BHB Supplements: The Ultimate Guide to Exogenous Ketones“.

The Momentum Behind Ketone Innovation

The enthusiasm at SupplySide West reflects a broader movement in nutrition science. Recently, a Congressional hearing featuring health experts and Robert F Kennedy Jr. brought ketones into the national spotlight, highlighting their potential impact on public health and wellness.^[1]

This isn’t just another supplement trend – it’s science-backed innovation gaining recognition at the highest levels. Research institutions worldwide are conducting studies on BHB’s applications, from cognitive enhancement to metabolic health, suggesting we’ve only scratched the surface of its potential.

A Call to Innovation

For manufacturers and brands looking to lead rather than follow, goBHB™ offers an opportunity to create truly innovative products. Its versatility extends across multiple formats:

• Ready-to-drink beverages
• Pre-workout powders
• Nootropic formulations
• Recovery supplements
• Functional foods, bars, and gummies

The success of XPO NRG demonstrates that consumers are ready for the next evolution in energy and performance nutrition. goBHB’s clean, versatile profile makes it an ideal ingredient for brands looking to differentiate themselves in an increasingly crowded market.

What’s Next: BEV NRG is Coming

The industry has taken notice. Following XPO NRG’s success, the concept is heading to BevNet Live in Santa Monica, CA (December 8-10, 2024). This next iteration, dubbed BEV NRG, will further showcase how goBHB™ can revolutionize the beverage industry.

The Future is Here

The energy drink category is ripe for disruption, and goBHB™ is positioned to lead this transformation. XPO NRG’s success showed that health-conscious consumers are willing to pay for higher quality – many requested the ability to purchase it themselves. As the population becomes more educated about clean energy alternatives, the demand for ketone-based products is expected to grow significantly.

For manufacturers ready to be part of this evolution, the time to act is now. Contact Ketone Labs to explore how goBHB™ can elevate your product line and position your brand at the forefront of nutrition innovation.

Basel, Switzerland – July 30, 2024 – KetoSwiss, a pioneering Swiss Life Science company, is proud to announce the launch of MigraKet®, with goBHB, a revolutionary product designed to manage migraines by improving brain energetics. This medical food utilizes an exogenous ketone body, goBHB, providing an alternative fuel source to glucose for the brain, addressing a root cause of migraine.

The Science Behind MigraKet®

Modern diets, rich in carbohydrates, cause the brain to rely almost exclusively on glucose, potentially leading to energy deficiencies and neurological diseases such as migraines and Alzheimer’s. During times of fasting or glucose restriction, the liver produces ketone bodies, an efficient alternative energy source for the brain. MigraKet® aims to reintroduce goBHB to support brain health and mitigate migraine symptoms.

Key Features of MigraKet®

Alternative Brain Fuel: Provides ketone bodies, goBHB,  to the brain, offering an efficient fuel source when glucose utilization or transport is compromised.
Nutritional Support: Contains high-quality nutrients specifically designed to support the needs of migraine sufferers.
Targeted Intervention: Addresses underlying metabolic issues that dietary adjustments alone may not correct, offering a comprehensive nutritional solution.

Impact on Migraine Management

Research from KetoSwiss and other leading scientific institutions indicates that metabolic dysfunction in the brain contributes significantly to migraine pathogenesis. MigraKet® leverages this research, providing a targeted nutritional approach that addresses energy deficiencies, improves glucose transport, enhances mitochondrial function, and reduces oxidative stress and inflammation.

Our Mission and Values

At KetoSwiss, our mission is to positively impact the lives of individuals living with debilitating brain health conditions. We strive to bring forward-thinking, science-based solutions to improve brain health and overall quality of life. Our core values include:

Innovation: Continuously seeking new solutions for brain health-related conditions through cuttingedge research.
Quality: Delivering premium, science-backed products that provide real value to our customers. Purpose: Empowering people suffering from brain health conditions to reclaim their lives. Trust & Reliability: Building trustworthy relationships with patients and partners through competence and integrity.

About KetoSwiss

KetoSwiss is headquartered at the Startup Academy Basel, at the heart of the dynamic Swiss entrepreneurial community. Our team consists of kidney researchers, migraine sufferers, nutrition experts, and other motivated individuals dedicated to developing products that address significant medical needs. As a Delaware-incorporated Benefit Corporation, KetoSwiss is committed to supporting brain health through innovation, research, and community collaboration.

Learn More and Stay Connected

For more information about goBHB® and our mission, please visit ketonelabs.com

Contact: Mackenzie Rogers
PR Manager, Ketone Labs
Email: mackenzie@realketones.com
Phone: (385) 547-8828

About Ketone Labs Ketone Labs is a pioneer in ketone research and supplementation, dedicated to unlocking the full potential of ketone supplements through rigorous scientific research.

Note to Editors: High-resolution images and interviews with key personnel are available upon request.

Santa Barbara, CA – July 30, 2024 – Santa Barbara Nutrients in conjunction with Ketone Labs goBHB® is excited to announce the launch of KetoCitra®, a groundbreaking product specifically designed to support individuals with Diabetic Kidney Disease (DKD) and Chronic Kidney Disease (CKD). This innovative supplement aims to provide dietary support to slow disease progression and enhance kidney health.

Understanding Diabetic Kidney Disease and the Role of goBHB®

Diabetic kidney disease, often referred to as DKD or Chronic Kidney Disease (CKD), is a prevalent complication of diabetes, affecting approximately one in three adults with diabetes. DKD can lead to severe kidney issues, making effective management crucial. KetoCitra® by Santa Barbara Nutrients with goBHB® is formulated to help kidneys maintain their natural resilience, prevent the formation of microcrystals and kidney stones, and support dietary efforts to manage CKD.

KetoCitra®: The First Non-Prescription Product for CKD Management

KetoCitra® with goBHB® is the first and only non-prescription product designed for the dietary management of CKD, including polycystic kidney disease (PKD). Although primarily designed for stages 13, KetoCitra® may also be suitable for individuals in stages 4 or 5, pending advice from a healthcare practitioner.

Benefits of goBHB®

Kidney Resilience: Helps maintain kidney health by preventing micro-crystals and kidney stones.
Acid-Base Balance: Addresses overly acidic urine pH common in kidney disease sufferers.
Dietary Neutralization: Binds and neutralizes harmful dietary components to alleviate kidney stress.
Kidney-Safe Formula: Sodium-free and sugar-free, designed to be kidney-safe when used as directed.

Educational Resources and Support

Santa Barbara Nutrients and Ketone Labs are committed to supporting kidney health through education and dietary programs. Our Diabetic Kidney Disease Toolkit includes essential diet and lifestyle changes to help manage CKD. We encourage individuals to consult with experienced dietitians to implement these changes effectively.

Expert Insights and Research

The research, conducted in collaboration with the Weimbs Lab at UCSB, highlights the potential of dietary interventions promoting ketosis in slowing CKD progression. We aim to make cutting-edge scientific benefits accessible to patients and those concerned about kidney health.

About Santa Barbara Nutrients

Santa Barbara Nutrients is a team of kidney researchers, patients, nutrition experts, and dedicated professionals committed to developing products that address significant medical needs. As a Delawareincorporated Benefit Corporation, headquartered in Santa Barbara, California, we strive to support kidney health through innovation, research, and community collaboration.

Our Mission

Support kidney health through innovation and research.
Raise awareness about PKD and kidney health.
Create products that improve the health and well-being of individuals with or at risk for kidney disease.
Empower individuals to advocate for their health and raise awareness about kidney disease.
For more information about goBHB® and our mission, please visit ketonelabs.com

Contact: Mackenzie Rogers
PR Manager, Ketone Labs
Email: mackenzie@realketones.com
Phone: (385) 547-8828

About Ketone Labs Ketone Labs is a pioneer in ketone research and supplementation, dedicated to unlocking the full potential of ketone supplements through rigorous scientific research.

Note to Editors: High-resolution images and interviews with key personnel are available upon request.

Salt Lake City, UT— 18 April, 2024 — Ketone Labs, the leader in ketone supplementation technology and distributor of goBHB, today revealed groundbreaking results suggesting the use of D/L-β-hydroxybutyric (D/L-βHBA) offers a lifeline in the treatment of Multiple Acyl-CoA Dehydrogenase Deficiency (MADD).

MADD is a devastating metabolic disorder that steals the ability of infants to turn food into energy. This cruel disease affects approximately 5,000 babies each year in the U.S. Until now, no hope existed – and tragically, most children with MADD succumbed to the disease.

A Miracle in the Making: XO Balance, D/L-βHBA

Hospitals across the nation have begun exploring the use of D/L-βHBA with MADD patients. Early findings paint a picture of hope: babies are defying expectations and starting to thrive.

“When doctors at Mount Sinai Hospital contacted us, we were humbled and astounded to learn one of our ketone technologies might save lives,” said Rob Rogers, co-founder of Ketone Labs. “We had no knowledge about this rare disease and the idea our work could transform the outlook for children with MADD was a powerful confirmation about the power of D/L-βHBA. This discovery opens a door to endless possibilities for the power of ketones in these types of rare diseases.”

Gary Millet, Ketone Labs co-founder, added, “We now want and need the world to understand the urgency and the heartbreak of MADD. This breakthrough shouldn’t remain a secret. We urge the research and philanthropic community to rally around this and give these children a future.”

Key Messages

• A Glimmer of Hope: For a disease long considered a death sentence, promising results with D/L-βHBA offer the first potential treatment.
• Lives on the Line: MADD is a crisis for thousands of families each year in the US – time is precious.
• Ketone Labs’ Commitment to MADD Research: Ketone Labs is dedicated to advancing research on ketone supplementation for MADD and other metabolic disorders. The company is actively exploring collaborations with researchers and clinicians to bring this potential new therapy to patients.

About Ketone Labs

Ketone Labs is a leading distributor of goBHB ketones, providing high-quality ketone supplements to athletes, healthcare professionals, and individuals seeking to optimize their health. The company is committed to scientific research and education on the potential benefits of ketone supplementation.

For further information, please contact:
Ketone Labs Media Relations: Mackenzie@realketones.com
For more information on Product: https://ketonelabs.com

Disclaimer: This press release is for informational purposes only and does not constitute medical advice. Please consult with a qualified healthcare professional before starting any new dietary supplement regimen.