The ketone category may be getting its biggest mainstream moment yet. UFC star Conor McGregor is entering the energy drink market with MAC Energy, a zero-sugar beverage featuring BHB ketones, natural caffeine, and Cognizin citicoline.

With McGregor’s global audience and marketing power, this launch could help bring ketones to a much wider consumer base and accelerate awareness of the category.

Read the full story: https://www.bevnet.com/news/2026/could-conor-mcgregors-mac-energy-could-kickstart-ketones