In The News – GO BHB

Conor McGregor’s MAC Energy Could Be a Turning Point for Ketones

Tim Balabuch — Mon, 01 Jun 2026 14:52:43 +0000

The ketone category may be getting its biggest mainstream moment yet. UFC star Conor McGregor is entering the energy drink market with MAC Energy, a zero-sugar beverage featuring BHB ketones, natural caffeine, and Cognizin citicoline. With McGregor’s global audience and marketing power, this launch could help bring ketones to a much wider consumer base and […]

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Flow Health Science celebrates Klario win at World Food Innovation Awards 2026

Tim Balabuch — Sun, 12 Apr 2026 20:34:31 +0000

Flow Health Science today announced that Klario has been named Winner – Best Health Innovation at the World Food Innovation Awards 2026, unveiled at IFE 2026 at ExCeL London, part of Food, Drink & Hospitality Week. The award recognises Klario as the leading health innovation in this year’s programme, which received entries from more than […]

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Ketone Labs-powered innovation wins best health innovation at world food innovation awards 2026

Tim Balabuch — Tue, 07 Apr 2026 16:46:44 +0000

Evansville, IN, April 2, 2026 Ketone Labs today announced that a partner product powered by its patented goBHB® ingredient has been ned Winner – Best Health Innovation at the World Food Innovation Awards 2026, unveiled at IFE 2026 at ExCeL London as part of Food, Drink & Hospitality Week. The award recognizes the product as […]

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Godspeed Cellular Energy Drink: A New Approach to Clean Energy

Tim Balabuch — Sun, 15 Feb 2026 17:39:08 +0000

Godspeed Cellular Energy Drink introduces a different take on energy supplementation by moving away from traditional high-dose caffeine formulas. Instead, it combines 6.77 grams of exogenous ketones with paraxanthine and a carefully selected nootropic blend to deliver sustained energy, sharper focus, and reduced crash potential. Developed by Godspeed Nutrition, this ready-to-mix powder is designed to […]

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Real Ketones Elevate Creatine BHB5000: A New Approach to Creatine and Ketone Supplementation

Tim Balabuch — Tue, 20 Jan 2026 15:14:39 +0000

The supplement industry continues to explore new ways to enhance performance, strength, and metabolic efficiency. One of the most interesting recent launches comes from KetoneLabs, with the release of Real Ketones Elevate Creatine BHB5000 — a product that combines creatine with exogenous ketones in a single, high-dose formula. This launch signals a broader trend: merging […]

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Cleanform Nutrition Achieves NSF Certified for Sport® Status, Expanding Access to goBHB® Across Youth, Collegiate, and Professional Athletics

Tim Balabuch — Tue, 13 Jan 2026 21:48:36 +0000

Evansville, IN — January 13, 2026 — Ketone Labs announced today that Cleanform Nutrition has officially achieved NSF Certified for Sport® certification, a major milestone that significantly expands access to goBHB®, its flagship ketone ingredient, across organized athletics at every level. NSF Certified for Sport® is widely recognized as the gold standard for dietary supplement […]

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How do you use Ketones?

Tim Balabuch — Tue, 16 Dec 2025 05:07:38 +0000

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Exogenous BHB study gives goBHB even more scientific backing in preserving lean muscle

Tim Balabuch — Sun, 07 Dec 2025 01:59:41 +0000

A new human study has highlighted the potential benefits of goBHB, the well-known exogenous ketone ingredient from Ketone Labs, showing it may support the preservation of lean muscle while reducing body fat. Researchers found that participants who supplemented with goBHB salts during a calorie-restricted diet experienced: These results are notable because dieting typically leads to […]

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The Truth About Ketone Supplements: New Research Reveals Major Risks of 1,3-Butanediol vs. GoBHB®

Tim Balabuch — Sat, 15 Nov 2025 00:53:43 +0000

Recent scientific findings are drawing a sharp line between two popular ketone supplement ingredients: 1,3-butanediol and goBHB®. A newly published peer-reviewed study warns that 1,3-butanediol—an alcohol often marketed as a “ketone”—may cause liver inflammation, fat accumulation, and metabolic stress. In contrast, goBHB® not only supports healthy liver function but dramatically elevates ketone levels, energy production, […]

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This Molecule Can Change Your Life | Podcast with Dr. Ben Bikman & Marc Lobliner

Tim Balabuch — Sat, 12 Jul 2025 20:00:53 +0000

In this powerful episode, Dr. Ben Bikman joins Marc Lobliner to uncover the science behind one of the most overlooked yet life-changing molecules: beta-hydroxybutyrate (BHB). You’ll learn: ✅ What BHB actually is and how it fuels your brain and body✅ Why ketones like goBHB are more than just a “keto supplement”✅ How BHB impacts metabolism, […]

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