GO BHB

Our Name Evolved. Our Mission Didn’t: Ketone Labs Is Now goBHB Labs

Matt Cooper — Wed, 09 Sep 2026 05:54:31 +0000

Sometimes a rebrand represents a company changing direction. This isn’t one of those times. Ketone Labs is now goBHB Labs. It’s a new name for a mission we’ve been pursuing all along. At the center of our work has always been beta-hydroxybutyrate. At the center of our technology has been goBHB®. Now we’re putting that […]

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Inside MAC Energy: The Ingredients Giving Energy a New Kind of Edge

Matt Cooper — Wed, 09 Sep 2026 05:43:34 +0000

Most energy drinks are built around a familiar formula: Cheap sources of caffeine. A refined sugar-driven flavor. Maybe a collection of vitamins you can’t even absorb. Then more junk caffeine. MAC Energy takes a different approach. Its formula combines three clinically backed branded ingredients designed to address energy and performance from different angles: goBHB® Active […]

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Why Energy Can Feel Different After 40 — And How goBHB® Fits Into the Conversation

Matt Cooper — Wed, 09 Sep 2026 05:27:37 +0000

For decades, the answer to declining energy has been remarkably consistent: More caffeine. Another coffee in the morning. An energy drink in the afternoon. Maybe a pre-workout before training. But there’s an important distinction hiding underneath that approach. Feeling stimulated isn’t necessarily the same thing as producing more cellular energy. And as we get older, […]

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The Alzheimer’s–Ketone Connection Is Moving From Theory Into Human Clinical Research

Matt Cooper — Wed, 09 Sep 2026 05:11:45 +0000

For years, the relationship between ketones and brain health has generated enormous interest. Now that conversation is entering a much more important stage: Human clinical research. One of the reasons is a metabolic characteristic associated with Alzheimer’s disease. The brain normally depends heavily on glucose. But impaired cerebral glucose metabolism is well documented in Alzheimer’s […]

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Peptides + goBHB: A New Approach to Human Performance?

Matt Cooper — Sun, 16 Aug 2026 07:02:42 +0000

Peptides have become one of the biggest conversations in health, longevity, recovery, and human performance. At the same time, goBHB has undergone an evolution of its own. Once viewed primarily as an alternative fuel produced during fasting or carbohydrate restriction, BHB is now understood to do considerably more. It provides cellular energy. It functions as […]

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goBHB Labs Welcomes Dr. David Jockers To Our Scientific Advisory Board

Matt Cooper — Sun, 16 Aug 2026 06:40:35 +0000

At goBHB Labs, we believe that advancing human health requires more than great ingredients. It requires trusted educators, experienced clinicians, and practitioners who are committed to helping people live healthier, more energetic lives. That’s why we’re excited to welcome Dr. David Jockers as a member of our scientific advisory board at goBHB Labs. Dr. Jockers […]

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goBHB Labs Welcomes Alex Kikel To Our Scientific Advisory Board

Matt Cooper — Sun, 16 Aug 2026 06:29:21 +0000

At goBHB Labs, we believe the future of health and performance is built through collaboration. The most meaningful innovations don’t happen in isolation—they happen when great science meets experienced practitioners who are passionate about helping people perform and live at their best. That’s why we’re excited to announce our partnership with performance coach, Alex Kikel. Alex […]

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goBHB Labs Welcomes Jeff Browning as a Strategic Partner

Matt Cooper — Sun, 16 Aug 2026 05:49:22 +0000

At goBHB Labs, we’re passionate about helping athletes push the limits of human performance. That mission is strengthened by partnering with individuals who have spent their careers exploring what the human body is capable of under the most demanding conditions. We’re excited to welcome Jeff Browning as a strategic partner of goBHB Labs and brand […]

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PCOS and Metabolic Health: Where Could goBHB® Fit Into the Conversation?

Matt Cooper — Sun, 02 Aug 2026 20:18:50 +0000

Polycystic ovary syndrome (PCOS) affects millions of women worldwide and is one of the most common endocrine disorders among women of reproductive age.While PCOS is often discussed in terms of reproductive health, it’s also deeply connected to metabolism. Many women with PCOS experience challenges related to insulin resistance, weight management, energy levels, inflammation, and […]

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More Than Fuel: How goBHB® May Help Signal the Growth of New Mitochondria

Matt Cooper — Fri, 17 Jul 2026 20:32:29 +0000

When most people think about ketones, they think about energy. And that’s certainly true. Beta-hydroxybutyrate (BHB) is an efficient fuel source that can power both the brain and muscles during periods of fasting, exercise, or carbohydrate restriction. But one of the most exciting areas of ketone research has nothing to do with the outward effects […]

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