At Ketone Labs, one of the most exciting parts of what we do is partnering with innovative brands that are helping bring next-generation performance ingredients to a wider audience.
That’s why we’re excited to spotlight Just Ingredients — a rapidly growing wellness brand known for its commitment to clean formulations, transparent sourcing, and functional nutrition products designed to support real-life performance and health.
Just Ingredients has officially launched multiple products featuring goBHB®, Ketone Labs’ premium beta-hydroxybutyrate (BHB) ingredient, including their new Endurance Drink line and Creatine Max formula.
A Smarter Approach to Performance Nutrition
As consumers become increasingly educated about metabolic health and energy production, brands are beginning to move beyond traditional “quick energy” formulations and toward ingredients that support performance at the cellular level.
That’s where goBHB® comes in.
Beta-hydroxybutyrate (BHB) is a naturally occurring ketone body that serves as an alternative fuel source for both the brain and muscles. Unlike stimulant-heavy products that can lead to spikes and crashes, goBHB® helps provide clean, efficient fuel that supports sustained energy, cognitive performance, and metabolic flexibility.
By incorporating goBHB® into their formulas, Just Ingredients is helping introduce ketone-powered nutrition to a broader wellness audience in a way that aligns with their clean-label philosophy.
Featured Products
Endurance Drink
Just Ingredients recently launched their new Endurance Drink in both grape and peach flavors:
Designed to support hydration, performance, and sustained output, the formula combines electrolytes and functional ingredients with goBHB® to help provide efficient energy support during training and activity.
As endurance athletes and active consumers increasingly seek alternatives to sugar-heavy sports drinks, ketones represent a compelling evolution in the category.
Creatine Max
Just Ingredients also launched Creatine Max, another advanced performance formula featuring goBHB® alongside creatine and additional synergistic ingredients.
The combination is particularly exciting because it reflects the growing trend toward stacking performance-support ingredients that target both muscular and neurological energy systems.
Creatine has long been recognized for its role in power output, strength, and recovery, while ketones like goBHB® may help support brain energy metabolism, cognitive resilience, and clean cellular fuel production.
Together, they represent a more comprehensive approach to performance optimization.
The Future of Functional Nutrition
The launch of these products highlights a broader shift happening across the supplement and wellness industries.
Consumers no longer want products that simply stimulate—they want ingredients that support how the body actually produces and manages energy.
Brands like Just Ingredients are helping lead that transition by integrating clinically relevant, metabolically focused ingredients into accessible, consumer-friendly products.
We’re proud to see goBHB® included in multiple new launches from a brand that values transparency, innovation, and ingredient quality.
And we believe this is only the beginning of where ketone-powered performance nutrition is headed.
We’re excited to continue spotlighting the brands helping shape the future of functional wellness.
